Analyst Profile

April Adams

April Adams

Research Director

18 years at Gartner ,  31 years industry experience
NH USA


Roles and Responsibilities

April Adams is a Research Director on the Data Center Infrastructure Software team of Gartner's Technology and Service Provider research organization. Her primary coverage areas are software asset management (SAM) tools and data center infrastructure management (DCIM) tools. Ms. Adams helps IT infrastructure and operations (I&O) leaders understand how these SAM and DCIM tools work, the roles they play in running an efficient data center, what to look for in the SAM or DCIM tool itself and in the vendor that supplies it, and who the market players are. Ms. Adams' research for technology and service providers includes fielding general marketing questions related to messaging, positioning, product launch, marketing collateral, marketing programs and marketing guarantee programs, all in an effort to help providers find ways to grow their business. Specifically, she helps SAM and DCIM tool providers: Understand what is driving, and what is inhibiting, SAM and DCIM tool investment Recognize who the purchase decision makers are and which budgets are funding these tool purchases Translate user wants and needs data into actionable advice Develop messaging, positioning and marketing programs that resonate with target users Understand market trends Gather competitive intelligence Develop impactful go-to-market strategies Ms. Adams has more than 25 years of experience in the computing industry. Prior to joining Gartner, she spent 10 years at NEC Technologies in a variety of positions with responsibilities including product marketing, RFQ analysis, cooperative advertising management, channel marketing, marketing communications and primary research. In addition, Ms. Adams spent four years as a freelance writer/analyst covering a variety of industry and business topics.

Areas of Coverage

  • Servers & Storage

Background

Previous Experience

Ms. Adams has more than 25 years of experience in the computing industry. Prior to joining Gartner, she spent 10 years at NEC Technologies in a variety of positions with responsibilities including product marketing, RFQ analysis, cooperative advertising management, channel marketing, marketing communications and primary research. In addition, Ms. Adams spent four years as a freelance writer/analyst covering a variety of industry and business topics.

Professional Background

NEC Technologies, Product marketing, market development/cooperative advertising fund management, 10 years
Writer/Analyst, Freelance, 4 years

Education

B.A., Communications, University of Massachusetts
M.B.A., Marketing, Bentley College

Languages

English