Analyst Profile

Roger W. Cox

Roger W. Cox

VP Analyst

22 years at Gartner ,  58 years industry experience
Santa Clara, CA USA

Roles and Responsibilities

Roger Cox is a VP Analyst in Gartner Research, where he is a part of the Tech Product Manager research team. His focus encompasses enterprise storage systems, including hybrid arrays and all-flash arrays, software-defined storage, integrated infrastructures, hyperconverged integrated systems, storage technology, and market views. During his career with Gartner, Mr. Cox has worked with the established and emerging storage companies, assisting them to develop winning product and go-to-market strategies, as well as compelling product positioning and messaging strategies. In addition to handling hundreds of inquiries annually from end-users, investment and vendor clients, he is responsible for helping to develop credible vendor market share and forecast reports for the external controller-based storage and integrated system markets. Mr. Cox is the lead author for many Gartner-branded research documents, including SWOT reports for EMC, NetApp Pure Storage and IBM as well Competitive Landscape reports for the solid-state array and software-defined storage markets. He is also the co-author for the Magic Quadrant for Primary Storage; Critical Capabilities for Solid-State Arrays; Critical Capabilities for Hybrid storage Arrays; and, Dell Technologies, HPE and IBM Vendor Rating research notes.


Previous Experience

Before joining Gartner, Mr. Cox worked for Adaptec, where he was responsible for worldwide RAID product marketing. Before that, he co-founded Integra Technologies to develop RAID storage management software.

Professional Background

Adaptec, Director, RAID Product Marketing, 4 years
Contel Business Systems, President, 1 year
Integra Technologies, Founder, President, CEO, 4 years


B.S. (Hons.), Economics, Business Administration, Oglethorpe University of Atlanta, Georgia



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