Roles and Responsibilities

Yvonne Genovese is a Senior Vice President leading the Technology and Service Provider research business at Gartner. Her team provides best practice and market specific research and advice to Product Managers, Product Marketers, General Managers and Midsize Enterprise CEO's and their teams. The best practice research and advice is focused on helping these role leaders successfully execute their mission-critical priorities. Examples of research delivered includes: Measuring and managing product portfolio performance, leading a successful product launch, positioning and messaging, product strategy alignment. The research is provided in both generic terms (cross-role) as well as specific markets, industries and geographies. Ms. Genovese has been at Gartner for 19 years. She has been an analyst, a content leader and a manager. Prior to the current role she launched and led the Gartner for Marketing Leaders practice. Before joining Gartner she held was in product management (VP Product Management), marketing (CMO), Consulting (VP Business Applications). Ms. Genovese was also co-president/owner of a Midsize Consulting business in the software industry.

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