Analyst Profile

Yvonne Genovese

Yvonne Genovese

Senior Vice President

18 years at Gartner ,  31 years industry experience
GA USA


Roles and Responsibilities

Yvonne Genovese is a Senior Vice President leading the Technology and Service Provider research business at Gartner. Her team provides best practice and market specific research and advice to Product Managers, Product Marketers, General Managers and Midsize Enterprise CEO's and their teams. The best practice research and advice is focused on helping these role leaders successfully execute their mission-critical priorities. Examples of research delivered includes: Measuring and managing product portfolio performance, leading a successful product launch, positioning and messaging, product strategy alignment. The research is provided in both generic terms (cross-role) as well as specific markets, industries and geographies. Ms. Genovese has been at Gartner for 19 years. She has been an analyst, a content leader and a manager. Prior to the current role she launched and led the Gartner for Marketing Leaders practice. Before joining Gartner she held was in product management (VP Product Management), marketing (CMO), Consulting (VP Business Applications). Ms. Genovese was also co-president/owner of a Midsize Consulting business in the software industry.

Areas of Coverage

  • Digital Marketing

Background

Previous Experience

Ms. Genovese began her career as an engineer at Lockheed and Milliken. She joined IBM in the early 1980s, where she was part of the product management team that developed and launched the personal computer. Over her 12-year tenure at IBM, she was also a product manager, systems engineer and consulting director. Mrs. Genovese left IBM to start her own consulting business. After selling that business, she joined Marcam as CMO and later moved on to be the CMO at Mapics.

Professional Background

IBM , Product Mgmt Director, Business Applications , 11 years
Mapics, Inc., Chief Marketing Officer, 6 years
Marcam, Inc., Worldwide Vice President Marketing, 6 years

Education

B.S., Industrial Engineering, Georgia Tech

Languages

English

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