Principal Research Analyst
17 years at Gartner
16 years industry experience
Roles and Responsibilities
Mika Kitagawa is an Analyst in Gartner, where she covers the U.S. and worldwide client platform market as well as consumer and SMB market, including market sizing, forecast, market trends, vendor issues, consumer behavior, and consumer product branding.
Areas of Coverage
- PCs, Laptops & Handheld Devices
Mikako Kitagawa's Recent Gartner Activity
Market Share: Final PCs, Ultramobiles and Mobile Phones, All Countries, 3Q17 Update
Market Insight: Forget About Company Size When Targeting SMBs, Focus Instead on Business Life Cycle
Forecast: Small-and-Midsize-Business IT Spending, Worldwide, 2015-2021, 3Q17 Update
Prior to joining Gartner, Ms. Kitagawa worked as a marketing researcher for a Japanese market research firm in Tokyo - Japan Marketing Institute - and she worked closely with major Japanese manufacturers for consumer products. She conducted marketing research projects, such as new product development marketing strategies planning, and crafted various marketing tools and strategies, including magazines and seminars. In the U.S., she worked for a portal site, YYPlanet.com, where she was responsible for conducting marketing and advertising plans, as well as marketing research for Internet users.
Japan Marketing Research, Market Researcher, 7 years
B.S., Business Administration (Marketing), with honors, magna cum laude, San Francisco State University