Sr Principal Analyst
20 years at Gartner
19 years industry experience
Roles and Responsibilities
Mikako Kitagawa is an Analyst at tech. quantitative innovation in Gartner, where Ms. Kitagawa covers devices, personal technologies and SMB market. The coverage includes market sizing, forecast, market trends, vendor's competitive landscape, buyer's behavior and segmentation of both consumer and business.
Areas of Coverage
- PCs, Laptops & Handheld Devices
Mikako Kitagawa's Recent Gartner Activity
Survey Analysis: How TSPs Can Better Exploit Technology Adoption Opportunities Across Five SMB Verticals
Market Share: PCs, Ultramobiles and Mobile Phones, All Countries, 4Q19 Update
Forecast: Small- and Midsize-Business IT Spending, Worldwide, 2017-2023, 4Q19 Update
Prior to joining Gartner, Ms. Kitagawa worked as a marketing researcher for a Japanese market research firm in Tokyo - Japan Marketing Institute - and she worked closely with major Japanese manufacturers for consumer products. She conducted marketing research projects, such as new product development marketing strategies' planning, and crafted various marketing tools and strategies, including magazines and seminars. In the U.S., she worked for a portal site, YYPlanet.com, where she was responsible for conducting digital marketing and advertising plans, as well as marketing research for internet users.
Japan Marketing Research, Market Researcher, 7 years
B.S., Business Administration (Marketing), With Honors, magna cum laude, San Francisco State University