Analyst Profile

Mikako Kitagawa

Mikako Kitagawa

Sr Principal Analyst

19 years at Gartner ,  18 years industry experience

Roles and Responsibilities

Mika Kitagawa is an Analyst in Gartner, where she covers the U.S. and worldwide client platform market as well as consumer and SMB market, including market sizing, forecast, market trends, vendor issues, consumer behavior, and consumer product branding.

Areas of Coverage

  • PCs, Laptops & Handheld Devices


Previous Experience

Prior to joining Gartner, Ms. Kitagawa worked as a marketing researcher for a Japanese market research firm in Tokyo - Japan Marketing Institute - and she worked closely with major Japanese manufacturers for consumer products. She conducted marketing research projects, such as new product development marketing strategies planning, and crafted various marketing tools and strategies, including magazines and seminars. In the U.S., she worked for a portal site,, where she was responsible for conducting marketing and advertising plans, as well as marketing research for Internet users.

Professional Background

Japan Marketing Research, Market Researcher, 7 years


B.S., Business Administration (Marketing), with honors, magna cum laude, San Francisco State University



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