Analyst Profile

Frank Buytendijk

Frank Buytendijk

VP Distinguished Analyst

2 years at Gartner ,  24 years industry experience
Amsterdam South East Netherlands

Roles and Responsibilities

Frank Buytendijk is a Gartner Research VP and Distinguished Analyst, pioneering the topic of "digital ethics" helping organizations to do the "right thing" with technology and avoid "messing up." Mr. Buytendijk further covers "information innovation." Within this broad topic, he specializes in information management strategies, big data and analytics. He also covers scenario planning and the impact of technology on society. Next to his responsibilities at Gartner, Mr. Buytendijk is a visiting Fellow at Cranfield University School of Management and a regular guest lecturer at the London School of Economics. Mr. Buytendijk has a solid history of his work being right on time or becoming relevant one to two years after publication. Examples include ethics/privacy in analytics (2012), embracing complexity (2011), management excellence (2009), behavioral performance management (2008), high-performance organizations (2005), collaborative decision making (2003), enterprise performance management (2002), business activity monitoring (2001) and BI/ERP (1998).

Areas of Coverage

  • Data Management & Integration


Previous Experience

Mr. Buytendijk's previous role at Gartner covered business intelligence, data warehousing and performance management. Outside of Gartner, he was VP of Corporate Strategy at Hyperion, which was acquired by Oracle. At Oracle, as a VP and Fellow, he ran part of the Hyperion Business Unit, and later he founded and ran a global Oracle thought leadership program. He was also Chief Marketing Officer at the Netherlands-based software vendor Be Informed. Mr. Buytendijk is also the author of five books, including "Performance Leadership," which is about organizational behavior; "Dealing With Dilemmas," which covers strategy; and "Socrates Reloaded," which explores the philosophy and ethics of information technology. One of his case studies from "Dealing With Dilemmas" was even included in the Harvard Business Review case study database.

Professional Background

Be Informed, Chief Marketing Officer, 2 years
Hyperion, VP of Corporate Strategy, 1 year
Oracle, VP and Fellow, 3 years

Industry Awards/Accolades

Best Symposium Presentation Award (2013) - Digital Ethics
Best Symposium Presentation Award (2014) - Digital Ethics
Gartner Above and Beyond Award (2001)
Gartner Cultural Icon Award (2003) - Unconventional Presentation Style
Gartner Thought Leadership Award (2004) - Performance Management
TDWI Fellow (2012)
Thought Leadership Award (2014) - Digital Ethics


Business Informatics, Institute for Economics and Management, Utrecht, Netherlands