Analyst Profile

Tracy Tsai

Tracy Tsai

Research VP

12 years at Gartner ,  24 years industry experience

Roles and Responsibilities

Tracy Tsai is a Research VP with Gartner's Personal Technologies team. She helps both IT providers and users to grow, evolve and innovate the business by providing advisory for emerging technologies and business models. Her research focus includes personal devices, connected homes, Internet of Things, conversational AI, computer vision and intelligent manufacturing in China. Some of her most recent reports are "Plan Intelligent Manufacturing Aligned With the 'Made in China 2025' Policy", "Market Guide for Conversational Artificial Intelligence in China", "Cool Vendors for Artificial Intelligence, East Asia, 2017," "Nine Ways to Make Your Sales Organization Bimodal and Drive PC Business Growth", "Microsoft's eSIM-Based Always Connected PCs May Unlock Untapped Segment Growth", "Market Trends: Choose a Functional Business Model for the Connected Home Market," "Market Trends: PC Business Leaders Need to Overhaul Their Business or Exit the Market by 2020."

Areas of Coverage

  • PCs, Laptops & Handheld Devices


Previous Experience

Ms. Tsai first joined Gartner in 1996 as a PC analyst. Prior to joining Gartner, she had five years of experience as a Sales Manager in the U.S. She was with Axlon Electronics for two years, marketing home automation, and with Key Power for four years, marketing PC components and peripherals.

Professional Background

Axlon Electronics, Sales and Marketing Manager, 2 years
Key Power, Sales and Marketing Manager, 4 years

Industry Awards/Accolades

2013 Research Recognition Program - Annual Award for Sales Excellence
2014 Research Recognition Program - Annual Award for Sales Excellence


B.S., Business Administration, University of West Florida, Pensacola
M.B.A., Finance, University of Texas, San Antonio


Chinese - Mandarin
Chinese - Taiwanese