Analyst Profile

Tracy Tsai

Tracy Tsai

VP Analyst

20 years at Gartner ,  26 years industry experience

Roles and Responsibilities

Tracy Tsai is a VP Analyst for the Technology Product Management practice in the Technology and Service Provider department of Gartner's Research and Advisory. Ms. Tsai helps both IT providers and users to grow, evolve and innovate the business by providing role-based advisory on emerging technologies and business models. The role includes product managers, product marketers, tech CEO, General Manager, IT leaders and CIO. The technologies' focus includes personal devices, connected homes, Internet of Things for consumers, conversational AI, and computer vision applied in vertical industries. Her vendors' focus research is the AI Tech Providers in China. Some of her most recent reports are "Market Insight: Segment the AI Market by Focusing on Business Domains - Not Technology," "Retain Your Product Team's Top Talent by Optimizing Their Engagement," "Engage Sales Leaders Early in the Product Planning Stage for More Successful Endpoint Product Launches," "3 Key Transformational Changes Needed to Drive Innovation in Product Teams," "Invest Operational Efficiency and Quality Improvement for AI Use Cases in China," "Maverick Research: Return on Happiness Is the AI-Enabled Metric You Need for Digital Business," "Market Guide for Conversational AI in China," "Market Guide for Computer Vision in China," "Market Guide for Computer Vision in China," "Cool Vendors for AI in Asia," "Plan Intelligent Manufacturing Aligned With the 'Made in China 2025' Policy."

Areas of Coverage

  • PCs, Laptops & Handheld Devices


Previous Experience

Ms. Tsai first joined Gartner in 1996 as a PC analyst. Prior to joining Gartner, she had five years of experience as a Sales Manager in the U.S. She was with Axlon Electronics for two years, marketing home automation, and with Key Power for four years, marketing PC components and peripherals.

Professional Background

Axlon Electronics, Sales and Marketing Manager, 2 years
Key Power, Sales and Marketing Manager, 4 years

Industry Awards/Accolades

2013 Research Recognition Program - Annual Award for Sales Excellence
2014 Research Recognition Program - Annual Award for Sales Excellence


B.S., Business Administration, University of West Florida, Pensacola
M.B.A., Finance, University of Texas, San Antonio


Chinese - Mandarin
Chinese - Taiwanese

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