Roles and Responsibilities

Mark McDonald, Ph.D., is a Vice President and a Gartner Fellow within the Gartner for General Managers team. Mr. McDonald is responsible for the research focused on the application of technology to business, its products and services. He is the lead author of research in the areas of digital technology, social media, the business use of advanced technologies, and enterprise transformation. He is the author of "The Digital Edge" (October 2012). He is the co-author of the "The Social Organization" (2011) with Anthony Bradley and co-author with Peter Keen of "The eProcess Edge" (2000). He appears regularly in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times, South By Southwest and other publications. He is currently working on the issue of innovation in management.