Analyst Profile

Dawn Hubbard

Dawn Hubbard

Sr Research Analyst

13 years at Gartner ,  13 years industry experience

Roles and Responsibilities

Dawn Hubbard is a Senior Research Analyst within the Gartner Research Organization, specifically on the Sourcing and Vendor Management team. Ms. Hubbard's coverage encompasses best practices in the areas of software licensing, pricing and contract negotiations for the cloud market overall and more granularly for SAP and Workday. She reviews SAP and Workday cloud subscription proposals and service-level agreements, assesses an organization's position based upon degree of leverage factors, and adapts advice accordingly as to how to achieve favorable pricing and terms that will reduce costs and minimize risk.

Areas of Coverage

  • IT Management


Previous Experience

Previously, Ms. Hubbard held Research Analyst positions: supporting the Enterprise IT Leaders group and the C&SI team, covering staff augmentation. She was also a member of Gartner's Research Data and Analytics team, conducting primary research initiatives, with an extensive background in data collection, data processing and data analysis. Prior to joining Gartner, Ms. Hubbard spent eight years in sales and business development in the media and advertising industry, advising companies on how and where to attract talent.

Professional Background

Nationwide Advertising Service, Regional Manager, 8 years


Business Management, Merrimack College