Analyst Profile

Roles and Responsibilities

Gene Alvarez helps clients with their vision, strategy, business models for topics such as Composable Business, Composable Applications, Composable CRM, The Future of Applications Applications Modernization, CRM, Customer Experience, and Digital Commerce Technologies. This includes topics such as CRM, Customer Experience Management, Customer Technology Platforms, Customer Engagement Hub, Customer Journey Mapping, digital business platforms, cloud, SaaS, and Digital Commerce technologies. Mr. Alvarez has over 35 years of business and IT experience. He has led business impact assessments, vendor management, project management, software development and delivery of complex business applications. He is an international expert on the future of applications, composable business and sell-side strategies and technologies, such as Customer Engagement Hub, CRM, and customer experience, digital commerce, e-commerce and m-commerce and sales applications. In 2019, the Hispanic IT Executive Council inducted Mr. Alvarez into their Hall of Fame. (https://hitecglobal.org/page/HITECHallofFame). He has received the Top 200 Influential Hispanics in Technology "HE&IT TOP 200" Award from Hispanic Engineer & Information Technology Magazine. He is a recognized authority on retail and consumer packaged goods industry applications and practices. Mr. Alvarez has spoken at many international events and industry-related conferences worldwide and has published/referenced/featured in various media and trade publications. Prior to joining Gartner, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.

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