Analyst Profile

Brian Prentice

Research VP

14 years at Gartner , 30 years industry experience
North Sydney, Australia

Roles and Responsibilities

Brian Prentice has been with Gartner for 13 years and in the IT industry for 30 years. He is a member of The Office of the CIO. Mr. Prentice leads Gartner's digital humanism research theme. His research is directed toward helping CIOs support customer and employee experience initiatives by transforming the enterprise IT organization into a design center - a strategic capability required for competitive digital businesses. Mr. Prentice works across several research key Initiatives, including people-centered computing, digital business, the digital workplace, emerging trends and technologies, and innovation.

Areas of Coverage

Digital Workplace
Open Source
Emerging Trends & Technologies
Mobile & Wireless

Brian Prentice's Recent Gartner Activity

Latest Research

Digital Humanism Is a Key to Digital Success
12-Jun-2017
How to Apply Gartner's Digital Humanism Manifesto
12-Jun-2017
Business Alignment Will Need to Be Redefined to Deliver Successful Digital Experiences
05-Apr-2017

Background

Previous Experience

Prior to becoming an analyst, Mr. Prentice worked in the IT vendor community for 17 years. This included organizations such as Apple Computer, WordPerfect, Novell, Lotus, IBM, Microsoft and Onyx Software. Mr. Prentice operated in a variety of roles, including product management, partner development and support management, spanning North America and Asia/Pacific. This combination of roles and companies has allowed Mr. Prentice to be directly involved in the advent of some of the most important technological developments of the past two decades, including desktop operating systems, personal productivity software, messaging and collaboration, customer relationship management, and the internet. It has also given him unique insights into the dynamics of the software industry.

Professional Background

Apple Computer, Product Manager, 6 years
IBM/Lotus, Manager - Alliance & Partners, 3 years
Novell, Regional Product Manager, 4 years

Industry Awards/Accolades

Gartner Thought Leadership Award - 2015

Education

B.S., with distinction, International Business, California State University, San Jose

Languages

English

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15 June 2017
IoT Technology Disruptions: A Gartner Trend Insight Report IoT's rapidly evolving technologies have ushered in innovative disruptions at a breakneck pace. This report highlights Gartner research that covers these IoT technical disruptions in five key areas: security, artificial intelligence, data and analytics, communications, and endpoint technology.
31 May 2017
Digital Trust — Redefining Trust for the Digital Era: A Gartner Trend Insight Report Trust underpins every interaction, but traditional trust models do not scale to the scope, spontaneity and agency required in digital business. Digital trust emerges to establish and manage trust in the myriad digital interactions and relationships between businesses, individuals and things.

26 Jun 2017
Building the Business Case for Artificial Intelligence in Application Management Services EDT: 9:00 a.m. | PDT: 6:00 a.m. | GMT: 13:00 Major gains in cost-effectiveness and service quality are promised through the use of artificial intelligence, virtual agents, or deep learning technologies in contracts for application management. We review the offerings available and discuss investments needed, payback periods and benefits achievable.
27 Jun 2017
Redefining ITAM for the Digital Age EDT: 9:00 a.m. | PDT: 6:00 a.m. | GMT: 13:00 The role of IT asset management (ITAM), how it is defined and even the definition of an IT asset are changing in response to the challenges IT organizations are facing in the digital world. IT/OT integration, cloud, SaaS and IoT all challenge the traditional approach to ITAM.