Author Profile

Hanna Karki

Hanna Karki

Sr Principal Analyst

18 years at Gartner,  24 years' experience

Location:  Finland  |  Language(s):  English, Finnish

Roles and Responsibilities

Hanna Karki is a Senior Principal Analyst in Gartner's Retail Industry Practice. She leads the research on retail go-to-market (GTM) for technology providers selling to Tier 1&2 global multichannel retailers with substantial physical presence. Her advice is within the research areas covered within the Gartner retail agenda, and topics include positioning, messaging, and storytelling techniques and frameworks. She also advises retail vendor product leaders on key market trends, new technologies, future scenarios, and opportunities and how retailers are transforming from multichannel retailing to unified retail commerce. In addition, Ms. Karki leads environmental sustainability in the retail research agenda.


Previous Experience

Prior to joining Gartner, Ms. Karki was Research Service Manager at Marketvisio. In her role, she was responsible for the customer engagement and financial success of Marketvisio's Finnish based research services. At the same time, she was conducting research in several areas, such as CRM, IT services, digital workplace, and industry specific IT trends and spending in retail. Prior to that, she was a Client Partner for Gartner technology provider clients. Marketvisio was a Gartner sales agent in Finland, acquired by Gartner in 2014.

Professional Background

  • Marketvisio, Client Partner at Gartner Services, 7 years
  • Marketvisio, Service Manager and Research Analyst, 2 years
  • Nokia Business Infrastructure, Program Management & Quality Support, 5 years


  • B.B.A., Marketing and HR, Metropolia University of Applied Sciences
  • Entrepreneur Qualification in Business Administration, Finnish Institute for Enterprise Management
  • Specialist Qualification in Leadership and Management, Institute of Marketing