Analyst Profile
Annette Zimmermann
VP Analyst
13 years at Gartner
,
13 years industry experience
Germany
Roles and Responsibilities
Annette Zimmermann is a part of the TSP Product Management team, and her coverage focus is supporting product managers in various industries discussing product differentiation and competitive analysis. This also includes discussing the product strategy for key vendors such as Apple, Samsung, Huawei, Amazon and Google. Part of this research is also looking at new technology trends such as Emotion AI/affective computing. Ms. Zimmermann is Gartner's Complex Vendor Lead for Apple. Ms. Zimmermann's coverage extends to indoor location and location intelligence platforms where she discusses go to market and differentiation strategies with product managers. Analyzing a wide area of location technologies including BLE beacons, Wi-Fi, RFID, UWB, etc., and the realization of IoT beacon projects in industries such as retail, manufacturing, healthcare and logistics is also part of her coverage.
Areas of Coverage
- Mobile & Wireless
Annette Zimmermann's Recent Gartner Activity
Latest Research
Background
Previous Experience
Before joining Gartner, Ms. Zimmermann was a Management Consultant at Barkawi & Partner based in Munich, Germany. As a member of the telecommunications team, she was involved in a worldwide benchmarking study of mobile network operators. She also gained insight into the network vendor and repair market by writing a business plan for one of the largest network equipment manufacturers in the market.
Professional Background
Barkawi & Partner, Consultant, 1 year
Industry Awards/Accolades
Book publication: Handbuch Praxis Mobiles Internet (Practice Guide to the Mobile Internet) 2015
Gartner Quantitative Excellence Award, 2012
Keynote Speaker at AWE, Berlin, 2016
Keynote Speaker at InsideAR, 2014
Keynote speaker at Location Business Summit, 2011
Speaker at Bitkom Trendkongress, 2012
Education
Master of Arts, Science, Society and Technology Studies, University of Maastricht, Cum Laude
Master of International Business, International Business Studies, University of Maastricht
Languages
English
German
