Analyst Profile

Annette Zimmermann

Annette Zimmermann

Research VP

11 years at Gartner ,  11 years industry experience

Roles and Responsibilities

Annette Zimmermann covers wearables for consumer and enterprise. Her research area includes smartwatches, fitness trackers, smartphones, tablets and PCs. Vendor analysis includes Apple, Microsoft, Samsung and others in the devices and wearables arena. Ms. Zimmermann is the Agenda Manager for Key Initiatives around building the device portfolio of the future in Gartner. Another of her research topics is the consumer location-based services (LBS) and indoor positioning market, where she monitors the uptake of different technologies, as well as LBS players' strategies and business models.

Areas of Coverage

  • Mobile & Wireless


Previous Experience

Before joining Gartner, Ms. Zimmermann was a Management Consultant at Barkawi & Partner based in Munich, Germany. As a member of the telecommunications team, Ms. Zimmermann was involved in a worldwide benchmarking study of mobile network operators. She also gained insight into the network vendor and repair market by writing a business plan for one of the largest network equipment manufacturers in the market.

Professional Background

Barkawi & Partner, Consultant, 1 year

Industry Awards/Accolades

Book publication: Handbuch Praxis Mobiles Internet (Practice Guide to the Mobile Internet) 2015
Gartner Quantitative Excellence Award, 2012
Keynote Speaker at InsideAR, 2014
Keynote speaker at Location Business Summit, 2011
Speaker at Bitkom Trendkongress, 2012


International Business Studies, University of Maastricht, Master of International Business
Science, Society and Technology Studies, Master of Arts, University of Maastricht, cum laude