Analyst Profile

Annette Zimmermann

Annette Zimmermann

VP Analyst

13 years at Gartner ,  13 years industry experience

Roles and Responsibilities

Annette Zimmermann leads research on IoT use cases and project implementation with focus on indoor location platforms. Her coverage includes the analysis of indoor location platforms and indoor location application vendors including vendors/products such as Cisco CMX, HPE Aruba, Zebra, Pole Star, Cloud4Wi, Philips Lighting and others. Analyzing a wide area of location technologies including BLE beacons, Wi-Fi, RFID, sensor fusion, etc., and the realization of IoT beacon projects in retail, hospitality, healthcare and logistics is part of her coverage. As part of the Personal Technologies Team, Ms. Zimmermann's coverage extends to mobile devices and wearables technology trends discussing product strategy for key vendors such as Apple, Samsung Huawei, Amazon and Google. Part of this research is also looking at new technology trends such as Emotion AI/affective computing. Ms. Zimmermann is Gartner's Complex Vendor Lead for Apple.

Areas of Coverage

  • Mobile & Wireless


Previous Experience

Before joining Gartner, Ms. Zimmermann was a Management Consultant at Barkawi & Partner based in Munich, Germany. As a member of the telecommunications team, Ms. Zimmermann was involved in a worldwide benchmarking study of mobile network operators. She also gained insight into the network vendor and repair market by writing a business plan for one of the largest network equipment manufacturers in the market.

Professional Background

Barkawi & Partner, Consultant, 1 year

Industry Awards/Accolades

Book publication: Handbuch Praxis Mobiles Internet (Practice Guide to the Mobile Internet) 2015
Gartner Quantitative Excellence Award, 2012
Keynote Speaker at AWE, Berlin, 2016
Keynote Speaker at InsideAR, 2014
Keynote speaker at Location Business Summit, 2011
Speaker at Bitkom Trendkongress, 2012


International Business Studies, University of Maastricht, Master of International Business
Science, Society and Technology Studies, Master of Arts, University of Maastricht, cum laude



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