Analyst Profile

Annette Zimmermann

Annette Zimmermann

VP Analyst

14 years at Gartner ,  14 years industry experience

Roles and Responsibilities

Annette Zimmermann is a VP Analyst in the TSP Product Management team, and her coverage focus is supporting product managers in various markets including personal devices and indoor location services (asset and people tracking) in their efforts for product differentiation and competitive analysis. She helps product teams with effective value communication and ROI demonstration. Her research also covers location analytics, digital health and Emotion AI and sensing. Ms. Zimmermann is Gartner's Complex Vendor Lead for Apple. Her coverage extends to indoor location and location intelligence platforms where she supports IT Leaders analyzing a wide area of location technologies including BLE beacons, Wi-Fi, RFID, UWB, etc. Furthermore, helping with the realization of beacon projects in industries such as retail, manufacturing, healthcare and logistics is also part of her coverage.

Areas of Coverage

  • Mobile & Wireless


Previous Experience

Before joining Gartner, Ms. Zimmermann was a Management Consultant at Barkawi & Partner based in Munich, Germany.

Professional Background

Barkawi & Partner, Consultant, 1 year

Industry Awards/Accolades

Book publication: Handbuch Praxis Mobiles Internet (Practice Guide to the Mobile Internet) 2015
Gartner Quantitative Excellence Award, 2012
Keynote Speaker at AWE, Berlin, 2016
Keynote Speaker at InsideAR, 2014
Keynote speaker at Location Business Summit, 2011
Speaker at Bitkom Trendkongress, 2012


Master of Arts, Cum Laude, Science, Society and Technology Studies, University of Maastricht
Master of International Business, International Business Studies, University of Maastricht



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