Analyst Profile
Rita Sallam
VP Analyst
11 years at Gartner
,
30 years industry experience
MD USA
Roles and Responsibilities
Rita Sallam is a VP analyst and Gartner Fellow in the Data and Analytics team. Her focus includes tracking and predicting market trends, vendor assessment and selection, and identifying best practices for making analytics pervasive and strategic to the business. Of particular interest is how all aspects of data management and analytics are being disrupted by AI-enabled augmented analytics. She is also focused on building a methodology for valuing data and analytics including AI investments and portfolios.
Areas of Coverage
- Business Intelligence
Rita Sallam's Recent Gartner Activity
Latest Research
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IBM Cognos Analytics, Critical Capabilities as of January 2019
10-Jan-2019 -
Predicts 2019: Leadership Means Expanding Options, Not Limiting Them — A Gartner Trend Insight Report
03-Jan-2019 -
Cool Vendors 2018: Expanding Digital Innovation and How to Master It — A Gartner Trend Insight Report
24-Dec-2018
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Top 10 Data and Analytics Trends That Will Change Your Business
06 February 2019
On-Demand & Upcoming Webinars
Background
Previous Experience
Mrs. Sallam joined Gartner in 2008 with almost 20 years of experience in the enterprise software market. Before that, she spent 10 years with Oracle, delivering role-based competitive intelligence and strategic analysis on BI, data warehousing, data integration and master data management markets. Prior to that, she led business planning, investment fundraising and strategy development for two middleware startups and was a management/strategy consultant for Arthur D. Little.
Professional Background
Arthur D. Little, Management/Strategy Consultant, 4 years
Concept 5 Technologies, Director of Business Planning, 4 years
Oracle, Senior Director of Competitive Intelligence, 10 years
Education
B.S./B.A., International Business/French, American University
M.B.A., Finance, Northeastern University
Languages
English
