Analyst Profile

Rita Sallam

Rita Sallam

VP, Analyst

10 years at Gartner ,  29 years industry experience

Roles and Responsibilities

Rita Sallam is a Research Vice President at Gartner in the Business Analytics and Data Science team. Her focus includes writing about and advising organizations on market trends, vendor assessment and selection, and best practices for making analytics pervasive and strategic to the business. Of particular interest is the evolution of modern analytics and BI, and data science and machine learning platforms to augmented analytics and valuing AI investments and portfolios.

Areas of Coverage

  • Business Intelligence


Previous Experience

Mrs. Sallam joined Gartner in 2008 with almost 20 years of experience in the enterprise software market. Before that, she spent 10 years with Oracle, delivering role-based competitive intelligence and strategic analysis on BI, data warehousing, data integration and master data management markets. Prior to that, she led business planning, investment fundraising and strategy development for two middleware startups and was a management/strategy consultant for Arthur D. Little.

Professional Background

Arthur D. Little, Management/Strategy Consultant, 4 years
Concept 5 Technologies, Director of Business Planning, 4 years
Oracle, Senior Director of Competitive Intelligence, 10 years


B.S./B.A., International Business/French, American University
M.B.A., Finance, Northeastern University



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