Analyst Profile

Mark Atwood

Mark Atwood

Managing VP

12 years at Gartner ,  26 years industry experience
Boston, MA USA


Roles and Responsibilities

Mark Atwood's experience includes more than 26 years of work that spans research, consulting, product development, strategy and operations, product and online marketing, and business development. He also brings an IT end user's perspective to his role, having worked as an applications programmer for six years. Mr. Atwood is a Managing Vice President within Gartner's Supply Chain Research organization. Mr. Atwood is the Team Manager for the Industries Research and Programs team, and he guides the agenda and content strategy and execution for Gartner's supply chain coverage specific to the healthcare provider, life sciences, consumer packaged goods, retail, high-tech and industrial manufacturing sectors. His team also provides program management support for Gartner Supply Chain's data-intensive research capabilities, including the Global and Healthcare Top 25, Gartner Supply Chainnovators, Hierarchy of Metrics Benchmarking, and DDVN Self-Assessments. He also plays a lead role in Gartner Supply Chain's content promotion activities, serving as the Research lead on Supply Chain's Sales Roundtable, webinar and social media efforts.

Areas of Coverage

  • Supply Chain

Background

Previous Experience

Previously, Mr. Atwood was VP of Research Events Programs at Gartner. In this role, he was responsible for the global strategy and collaboration behind research content and analyst interaction programs at Gartner Events. He also led agenda program management and content production support for Research's participation in the global Symposia series. Prior to his role at Gartner, Mr. Atwood led AMR's Custom Research and Consulting efforts. In this capacity, he and his team designed and executed primary research studies that gave technology provider and supply chain clients deep understanding of customer needs. He joined AMR Research from META Group, where he was a director in the IT vendor practice of META Group Consulting, focusing on voice-of-the-customer primary research in the enterprise portals and mobility spaces. Prior to META Group, he spent four years in the online marketing and advertising space, developing content and e-commerce offerings targeted at digital consumers. He also worked at Compaq Computer and Digital Equipment in product management and product marketing roles in the desktop workstation division. Mr. Atwood began his career as an IT applications programmer, deploying marketing, sales force automation and financial systems for a leading manufacturer of surgical and medical devices.

Professional Background

AMR Research, Vice President, Custom Research and Consulting, 5 years
Lycos, Director, Global Alliances, 4 years
META Group, Director, IT Vendor Consulting, 2 years

Education

B.A., English Literature, Cum Laude, Middlebury College
M.B.A., Amos Tuck School at Dartmouth College

Languages

English