Analyst Profile
Chris Fletcher
Research Director
10 years at Gartner
,
38 years industry experience
MA USA
Roles and Responsibilities
Chris Fletcher is Agenda Manager and Research Director with Gartner for Technical Professionals, leading GTP's research in CRM and Enterprise Applications. With almost 20 years of CRM experience, Chris provides client value by focusing on the intersection of strategy, technology and business. He has published more than 200 research notes at Gartner, including the Magic Quadrant for Digital Commerce, the Magic Quadrant for CRM Lead Management, and Best Practices in Price Optimization and Management. Mr. Fletcher has spoken at multiple Gartner and CRM industry conferences and has been sourced in several publications, including The New York Times, The Wall Street Journal, USA Today, Information Week and multiple Web publications.
Areas of Coverage
- Customer Relationship Management
Chris Fletcher's Recent Gartner Activity
Latest Research
Background
Previous Experience
Mr. Fletcher has worked in the information industry for more than 30 years, including 14 years as an industry analyst covering CRM, e-commerce, enterprise applications and enterprise mobility.
Professional Background
AMR Research, Research Director: CRM & E-Commerce, 3 years
Aberdeen Group, Vice President and Managing Director, 6 years
Nokia, Director of Alliance & Solution Marketing: Mobile Enterprise Applications, 2 years
Education
B.A., University of New Hampshire
M.B.A., University of New Hampshire, Whittemore School of Business & Economics
Languages
English
