Author Profile

Craig Roth

Craig Roth

VP Analyst

17 years at Gartner,  39 years' experience

Location:  IL USA  |  Language(s):  English

Roles and Responsibilities

Craig Roth is a Research Vice President within the Tech and Service Providers organization. He leads Gartner's research into technology user behavior and its influence on user experience (UX). This research optimizes product adoption, user driven sales and user influenced growth strategies in order to reduce churn rates. He created Gartner's User Technology Adoption Readiness Index, a multicountry, cross-industry benchmark that provides insight into technology user adoption and resistance. Mr. Roth also assists with tech go-to-market, messaging, and differentiation. From a technology/market perspective he is the forecast and market share lead for digital workplace, which includes cloud office (Microsoft 365 and Office 365), workspace collaboration tools (such as Microsoft Teams and Slack), content services, and the future of work. He is also engaged in special research projects around the Democratization of Technology, the future of work, remote and hybrid work, and Enterprise Attention Management (an enterprise-wide response to information overload).


Previous Experience

Prior to joining Gartner from Burton Group, Mr. Roth was a portal and web architecture industry analyst at META Group. He also spent seven years in the financial services industry as a coder and manager and five years at a software gaming company he co-founded.

Professional Background

  • Burton Group, Vice President and Service Director, 5 years
  • Discover Card, Manager, 8 years
  • Meta Group, Research Vice President, 7 years


  • B.S., Business, Indiana University
  • M.B.A., Economics and Marketing, University of Chicago

Industry Awards/Accolades

  • His blog was listed as a Top 100 Analyst Blog by Technobabble.
  • Mr. Roth was rated as a Top 10 expert in portals and web services by an independent analyst-rating firm.