Analyst Profile

Craig Roth

Craig Roth

VP Analyst

13 years at Gartner ,  34 years industry experience

Roles and Responsibilities

Craig Roth is Research Vice President focused on digital workplace trends, messaging, products, segmentation and best practices. This includes cloud office suites, collaboration tools, content services, and how they are dependent on digital dexterity and digital business trends. He researches how knowledge workers get their jobs done today and how they are likely to get them done in the future (the future of work). He speaks to a wide range of general managers, technology CEOs, product marketing, and product managers, service providers, and IT leaders on how to capture the productivity that new ways of work have to offer. Mr. Roth is the creator of Gartner's Digital Dexterity Index, a scoring model for showing where workers ready for new ways of working are more likely to be found by country, industry, age grouping, and company size. This index helps vendors prioritize sales and marketing efforts and helps companies and agencies to assess their workforce's openness to changing how they work against benchmarks. He has also engaged in special research projects around Enterprise Attention Management (a response to information overload) and how AI and automation will impact the future of work.

Areas of Coverage

  • Digital Workplace
  • Digital Workplace


Previous Experience

Prior to joining Gartner from Burton Group, Mr. Roth was a portal and web architecture industry analyst at Meta Group. He also spent seven years in the financial services industry as a coder and manager and five years as an independent software game developer.

Professional Background

Burton Group, Vice President and Service Director, 5 years
Discover Card, Manager, 8 years
Meta Group, Research Vice President, 7 years

Industry Awards/Accolades

His blog was listed as a Top 100 Analyst Blog by Technobabble.
Mr. Roth was rated as a Top 10 expert in portals and web services by an independent analyst-rating firm.


B.S., Business, Indiana University
M.B.A., Economics and Marketing, Booth School of Business, University of Chicago



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