2 years at Gartner
21 years industry experience
Roles and Responsibilities
Christopher Ross is a Research Director covering marketing leadership and management. He is focused on the structure and dynamics of next-generation marketing organizations, marketing innovation, B2B marketing, content marketing, buyer personas and digital marketing strategy.
Areas of Coverage
- Digital Marketing
Christopher Ross's Recent Gartner Activity
Insight-Driven Content — Using Qualitative Information to Inform Content Strategy and Creation
Breaking Down the Marketing Service Provider Landscape — From Agencies and Consultancies, to Boutiques and Freelancers
How to Market the Value of Marketing to the Enterprise
Previously, Mr. Ross was the founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP and others. His background includes work in technology, consumer products, sports marketing and an array of other categories. He has deep knowledge around practical application of marketing technologies and how marketing leaders can approach selection and implementation. He originally joined Gartner through the acquisition of Burton Group, where he and his team were responsible for Gartner digital marketing programs.
Aries Capital Partners, Chief Marketing Officer, 2 years
Gartner , VP, Digital Marketing, 7 years
Systym, Founder - Chief Marketing Officer, 2 years
B.S., Marketing and Advertising