Analyst Profile

Don Scheibenreif

Don Scheibenreif

VP Distinguished Analyst

8 years at Gartner ,  7 years industry experience

Roles and Responsibilities

Don Scheibenreif is a Vice President, Distinguished Analyst with Gartner's Technology Innovation and CTO research group. He works with technology innovation and other IT leaders on how emerging trends and digital business will impact enterprise digital business transformation. Prior to this role, he worked with Gartner's consumer goods manufacturing clients for five years to help them understand the technologies and trends that drive profitable consumer demand and engagement.

Areas of Coverage

  • Manufacturing
  • Digital Marketing


Previous Experience

Prior to joining Gartner, Mr. Scheibenreif spent more than 20 years as a corporate marketing leader in the CPG, retail, food service and B2B industries. He understands the challenges that marketers face, and he has been successful at both driving results and developing collaborative relationships with his business partners and customers.

Professional Background

The Coca-Cola Co., Director - Consumer Marketing, 7 years
The Quaker Oats Co. (now Pepsico), Brand Management and Customer Marketing , 8, Brand Management and Customer Marketing, 8 years
WW Grainger, Vice President - Strategic Marketing, 5 years


B.S., Marketing, DePaul University
M.B.A., Marketing, The University of Chicago Booth School of Business