Analyst Profile

Jonah Kowall

Former Research VP

Gartner associate until 8/2015 , 26 years industry experience

Roles and Responsibilities

Background

Professional Background

Corporate Communications Broadcast Network (CCBN), Security Officer, 3 years
MFG.com, Director of Technical Operations, 3 years
Thomson Reuters, Director of Monitoring and Enterprise Management , 6 years

Industry Awards/Accolades

CISSP, CISA, ITIL Practitioner and Foundation, CCIP, CCSA, MCP+I

Languages

English

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1 December 2021
Ask the Expert: The Gartner Top 12 Strategic Technology Trends for 2022 EST: 10:00 a.m. | GMT: 15:00

What technology trends will most impact your organization? Gartner expert David Groombridge reveals the Gartner Top Strategic Technology Trends for 2022 here. Join the second part of this series, as David returns for this complimentary, question-and-answer webinar, addressing your most pressing questions on the technology trends that could open new opportunities or greatly disrupt your company. We go deeper into the trends that IT cannot afford to ignore. Ask the Gartner expert how these trends might impact your organization and what you can do about it.
1 December 2021
Crossing the New Chasm: The Dynamics of Cross-functional B2B Buying Decisions EST: 11:00 a.m. | GMT: 16:00

Technology no longer sits under the direction of just IT. The democratization of technology means groups across the business now participate in technology purchasing, renewal and expansion decisions. Small decision teams have become much larger, more diverse and inconsistent from client to client. Often, these teams struggle with confidence and even the fundamentals of effective, collaborative decision making. This creates a new chasm in B2B markets between effective decision makers who view technology strategically and those less skilled and lacking a strategic view.

To re-energize growth, tech and service providers must adapt to how their buyers approach technology decisions. This complimentary webinar explores the drivers of the new B2B buying chasm and strategies to deal with it. We will introduce you to a new psychographic model that refines the one originally introduced in Geoffrey Moore’s classic technology marketing book, “Crossing the Chasm.”

Analyst Profile

Jonah Kowall

Former Research VP

Roles and Responsibilities

Background

Professional Background

Industry Awards/Accolades

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

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To the Point: Lifting the Fog Around AI and Advanced Analytics in Healthcare

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Your Job as CIO Is Changing. Here's How to Master the New One.

6 Ways Compliance Can Build Data Analytics Skills

Lead Culture Change

Make it Easier for Customers to Buy

6 Ways the Workplace Will Change in the Next 10 Years

Feed your business — not the newsfeed

CIOs Must Transform into Digital Leaders

Understand the continuous evolution of the B2B buying journey