Analyst Profile

Douglas Laney

Douglas Laney

Distinguished VP Analyst

8 years at Gartner ,  32 years industry experience

Roles and Responsibilities

Doug Laney is a VP and Distinguished Analyst with Gartner's Chief Data Officer Research team. Mr. Laney covers data strategy, infonomics (the economics of information), information innovation, big data and analytics use cases, data monetization, open and syndicated data, and the roles/organizational structures for data management and analytics teams.

Areas of Coverage

  • Business Intelligence
  • Data Management & Integration


Previous Experience

Mr. Laney is considered a pioneer in the field of data warehousing and originated the field of infonomics (short for "information economics"). He has led analytics and information-management-related projects on five continents and in most industries. He is also an experienced IT industry thought leader, having launched Meta Group's Enterprise Analytics Strategies research and advisory service, established and co-led the Deloitte Analytics Institute, and guest-lectured at leading business schools on information asset management and valuation. In addition, he has led business analytics consulting and marketing practices for several software companies.

Professional Background

BMC Software/Identify Software, VP of Global Consulting and Director of Services Marketing, 4 years
Deloitte Consulting, Co-lead, Deloitte Analytics Institute, 2 years
Meta Group, VP and Research Director, Enterprise Analytics Strategies, 5 years

Industry Awards/Accolades

2012 Thought Leadership, Gartner
2014 Thought Leadership, Gartner
2017 Thought Leadership, Gartner
7 Business Analytics Gurus You Should Be Following on Twitter, Information Management Magazine
Best Selling Author, "Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage" (
Guest lecturer on infonomics at leading business schools
Top 10 Data Science Influencers, KDnuggets
Top 20 Big Data Influencers, Onalytica
Top 5 Big Data Influencers, KDnuggets


B.S., Software Engineering and Business Administration, University of Illinois, Urbana-Champaign



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