Analyst Profile

Julie Hopkins

Julie Hopkins

Managing VP

5 years at Gartner ,  18 years industry experience
MI USA


Roles and Responsibilities

Julie Hopkins analyzes digital marketing strategy, trends and practices. She studies social marketing, multichannel marketing, email marketing, customer experience and emerging digital marketing trends. She helps clients use these techniques to engage customers, evangelize their brand, grow revenue and transform the business.

Areas of Coverage

  • Digital Marketing

Background

Previous Experience

Before joining Gartner, Ms. Hopkins worked at a full-service digital agency, where she helped companies design and implement digital programs and campaign strategies. She worked with clients new to digital marketing, clients implementing their first programs in mobile or social channels, and clients optimizing large multichannel marketing programs. Previously, she held corporate marketing, product marketing and product management roles in high-tech companies, and was a management consultant in data warehousing.

Professional Background

Enlighten, Senior Strategist, 7 years
Quova, Director of Product Marketing and Product Management, 1 year
Siebel Systems, Group Public Relations Manager, and Senior Product Manager, 3 years

Education

B.A., Sociology and Markets & Management, Duke University
M.B.A., Harvard Business School

Languages

English