Practice Vice President
7 years at Gartner
20 years industry experience
Roles and Responsibilities
Julie Hopkins analyzes digital marketing strategy, trends and practices. She studies social marketing, multichannel marketing, email marketing, customer experience and emerging digital marketing trends. She helps clients use these techniques to engage customers, evangelize their brand, grow revenue and transform the business.
Areas of Coverage
- Digital Marketing
Julie Hopkins's Recent Gartner Activity
Before joining Gartner, Ms. Hopkins worked at a full-service digital agency, where she helped companies design and implement digital programs and campaign strategies. She worked with clients new to digital marketing, clients implementing their first programs in mobile or social channels, and clients optimizing large multichannel marketing programs. Previously, she held corporate marketing, product marketing and product management roles in high-tech companies, and was a management consultant in data warehousing.
Enlighten, Senior Strategist, 7 years
Quova, Director of Product Marketing and Product Management, 1 year
Siebel Systems, Group Public Relations Manager, and Senior Product Manager, 3 years
B.A., Sociology and Markets & Management, Duke University
M.B.A., Harvard Business School