Analyst Profile

Hank Barnes

Hank Barnes

Distinguished VP Analyst

6 years at Gartner ,  32 years industry experience

Roles and Responsibilities

Hank Barnes is a Vice President, Distinguished Analyst on the Tech. Go-to-Market team. Mr. Barnes provides research and advisory services on go-to-market strategies for technology providers that target the enterprise market. He focuses on issues related to understanding and adapting marketing and sales approaches to the technology customer life cycle, storytelling, and how to embrace a strategic marketing mindset.

Areas of Coverage

  • Cross Industries


Previous Experience

Mr. Barnes has more than 25 years of high-technology sales and marketing experience in both field and corporate roles. He led the marketing function for a number of technology startups, including Eprise and Ultimus. He also held product marketing and management leadership positions at SAP, IBM and Adobe; driving thought leadership, analyst strategy and positioning activities. Mr. Barnes is a longtime proponent of customer-centric strategies and the use of customer experience as a key differentiator for business success. Before joining Gartner, he performed a wide range of product marketing activities (including positioning, messaging, analyst relations, public relations and sales enablement) supporting go-to-market programs for existing and new products.

Professional Background

Adobe, Principal, Product Marketing - Customer Experience Management, 2 years
Eprise, Vice President of Marketing and Strategy, 6 years
SAP, Senior Marketing Consultant, 1 year

Industry Awards/Accolades

2001 - Named to Boston Business Journal's 40 Under 40 list
2013 - Gartner Sales Excellence Award
2014 - Gartner Inquiry Excellence Award
2014 - Gartner Sales Excellence Award
2015 - Gartner Inquiry Excellence Award
2015 - Gartner Peer Review Excellence Award
2016 - Gartner Inquiry Excellence Award
2016 - Gartner Sales Excellence Award
2017 - Gartner Inquiry Excellence Award


B.S., cum laude, Computer Science, Tulane University



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