Author Profile

Hank Barnes

Hank Barnes

Distinguished VP Analyst

10 years at Gartner,  38 years' experience

Location:  NC USA  |  Language(s):  English

Roles and Responsibilities

Hank Barnes is a Chief of Research, focused on Enterprise Buying Behavior, in Gartner's Tech and Service Provider team. Mr. Barnes guides Gartner's research efforts to understand the dynamics, challenges, and frustrations enterprises face when buying technology products and services. The research shapes our advice to those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs--with a goal of helping them make better, faster decisions and improved execution plans to drive success for their customers and their business.


Previous Experience

Mr. Barnes has more than 30 years of high-technology sales and marketing experience in both field and corporate roles. He led the marketing function for a number of technology startups, including Eprise and Ultimus. He also held product marketing and management leadership positions at SAP, IBM and Adobe; driving thought leadership, analyst strategy and positioning activities.

Professional Background

  • Adobe, Principal, Product Marketing - Customer Experience Management, 2 years
  • Eprise, Vice President of Strategy, 6 years
  • Ultimus, VP of Marketing, 2 years


  • B.S., Cum Laude, Computer Science, Tulane University

Industry Awards/Accolades

  • 2013 - Gartner Sales Excellence Award
  • 2014 - Gartner Inquiry Excellence Award
  • 2014 - Gartner Sales Excellence Award
  • 2015 - Gartner Inquiry Excellence Award
  • 2015 - Gartner Peer Review Excellence Award
  • 2016 - Gartner Inquiry Excellence Award
  • 2016 - Gartner Sales Excellence Award
  • 2017 - Gartner Inquiry Excellence Award