Analyst Profile
Todd Berkowitz
Managing Vice President
6 years at Gartner
,
21 years industry experience
CO USA
Roles and Responsibilities
Todd Berkowitz is a Managing Vice President on the Tech Product Marketer team. Mr. Berkowitz manages a team of analysts that focus on B2B technology marketing. He also writes research and advises clients on how to improve the effectiveness of their account-based marketing (ABM) programs. He looks at the processes, best practices and technology to support those efforts.
Todd Berkowitz's Recent Gartner Activity
Latest Research
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Measure Engagement to Improve the Success of Account-Based Marketing Programs
22-Aug-2019 -
Tech Go-to-Market: Content That Builds Trust and Delivers Value Can Influence Shortlist and Vendor Selection
02-Aug-2018 -
General Manager Insights: Keys to Unlocking Growth Through Account-Based Marketing
27-Jun-2019
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Secrets to Maximizing the Success of Your Account-Based Marketing Program
17 June 2019 -
Virtual Briefing: How TSP Marketers Can Boost Demand Generation
26 September 2019
On-Demand & Upcoming Webinars
Background
Previous Experience
Mr. Berkowitz has more than 15 years of high-technology marketing experience for enterprise software and service vendors. He has leadership positions with market leaders including Oracle, TriZetto and Aprimo/Teradata and he led the entire marketing function for NewsGator, a high-profile, venture-backed social media startup. He was an early employee of Nuance, which went public in 2000. He began his career in public and analyst relations, working for several technology public relations firms. He has significant experience in marketing technology services including application outsourcing, professional services and customer support. He has also marketed products with a diverse range of deployment options, including on-premises, hosted, SaaS and mobile. Before joining Gartner, he performed a wide range of product marketing and management activities, including sales enablement, product launch and life cycle, new market entry and expansion, mergers and acquisitions and competitive intelligence for new and existing products.
Professional Background
Aprimo, Product Evangelist, 3 years
Oracle, Director of Product Marketing, 4 years
TriZetto, Director of Solution and Segment Marketing, 2 years
Industry Awards/Accolades
Gartner Sales Excellence Award (2014)
Education
B.A., cum laude, Government, Lehigh University
M.B.A., Santa Clara University
Languages
English
