Analyst Profile
Todd Berkowitz
Practice Vice President
7 years at Gartner
,
22 years industry experience
CO USA
Roles and Responsibilities
Todd Berkowitz is the Practice Vice President for the Tech Product Marketer team. Mr. Berkowitz manages a team of analysts that focuses on B2B technology marketing including product marketing, demand generation, sales enablement, marketing leadership and customer experience. His direct coverage includes advanced applications of account-based marketing (ABM) including audience management and engagement and ABM platforms and technology.
Todd Berkowitz's Recent Gartner Activity
Latest Research
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Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation
11-Feb-2020 -
Tech Go-to-Market: Providers Should Tailor Sales Enablement Strategies by Role to Increase Buyer Engagement
17-Jan-2019 -
Predicts 2020: Innovative Marketing Practices Unlock Deal Acceleration and Growth for TSPs
09-Jan-2020
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Secrets to Maximizing the Success of Your Account-Based Marketing Program
17 June 2019
On-Demand & Upcoming Webinars
Background
Previous Experience
Mr. Berkowitz has more than 15 years of high-technology marketing experience for enterprise software and service vendors. He has leadership positions with market leaders including Oracle, TriZetto and Aprimo/Teradata and he led the entire marketing function for NewsGator, a high-profile, venture-backed social media startup. He was an early employee of Nuance, which went public in 2000. He began his career in public and analyst relations, working for several technology public relations firms. He has significant experience in marketing technology services including application outsourcing, professional services and customer support. He has also marketed products with a diverse range of deployment options, including on-premises, hosted, SaaS and mobile. Before joining Gartner, he performed a wide range of product marketing and management activities, including sales enablement, product launch and life cycle, new market entry and expansion, mergers and acquisitions and competitive intelligence for new and existing products.
Professional Background
Aprimo, Product Evangelist, 3 years
Oracle, Director of Product Marketing, 4 years
TriZetto, Director of Solution and Segment Marketing, 2 years
Industry Awards/Accolades
Gartner Sales Excellence Award (2014)
Education
B.A., cum laude, Government, Lehigh University
M.B.A., Santa Clara University
Languages
English
