Analyst Profile

Kelsie Marian

Kelsie Marian

Principal Research Analyst

5 years at Gartner ,  5 years industry experience
Fort Myers, FL USA


Roles and Responsibilities

Kelsie Marian is a Principal Research Analyst with the Gartner Industry Advisory Services team. Her primary focus is tracking the trends that impact Tier 1 retailers in the areas of customer relationship management (CRM) and workforce management (WFM), including customer loyalty, campaign management, real-time offers, customer analytics, task management, time and attendance, forecasting, scheduling, and workforce optimization. Additional coverage includes the impact of digitalization and artificial intelligence on CRM, WFM and the retail customer experience.

Areas of Coverage

  • Retail

Background

Previous Experience

Prior to joining Gartner, Ms. Marian worked in the media industry, where she was responsible for sales campaigns, sales performance and campaign analysis, consumer research, and CRM implementation and training. She also has three years of in-store experience with an international home decor retailer.

Professional Background

Naples News Media Group, Research Manager, 3 years
NewsBank, Marketing Analytics Manager, 3 years

Education

B.B.A., Marketing, with Honors, Georgia College and State University
M.S., Predictive Analytics, Northwestern University

Languages

English