Analyst Profile

Jennifer Polk

Jennifer Polk

Research Director

4 years at Gartner ,  13 years industry experience
IL USA


Roles and Responsibilities

Jennifer Polk specializes in digital commerce and advising marketing leaders on how to align multichannel marketing to the buying journey and use techniques like customer journey analytics, data-driven segmentation, personalization, mobile and social commerce to drive digital commerce results. Ms. Polk also covers multichannel campaign management platforms and digital marketing agencies.

Areas of Coverage

  • Digital Marketing

Background

Previous Experience

Previously, Ms. Polk worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. Ms. Polk also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.

Professional Background

Edelman Digital, Vice President of Digital Marketing, 2 years
JP Morgan Chase, Relationship Marketer, 5 years
Sears Holdings, Director of Social Media Strategy, 3 years

Education

B.S., Finance, Southern Illinois University Carbondale
M.B.A., Strategic Management, University of Chicago Booth School of Business

Languages

English