Roles and Responsibilities

Adnan Zijadic is a Gartner analyst, where he is a part of the Gartner Sales Technologies team within the Gartner for Sales Leaders product group. His research focuses on Sales Force Automation Platforms (SFA/CRM) technologies, evaluations, and strategy. Further core research areas include revenue intelligence platforms, sales analytics, from best practices on getting started with revenue intelligence platforms to improving existing sales analytics initiatives, as well, as, vendor selection for specific revenue intelligence platform needs. Additional core competencies include, getting started with a CRM and CX program, how to implement CX using Gartner's CX CORE research, getting started with intelligent coordination in CX, CRM technology assessments using SPEED, and how to build and align business capability models to technology reference models within CRM and CX to evolve into a cohesive customer technology platform (CTP)