Author Profile

Adnan Zijadic

Adnan Zijadic

Director Analyst

10 years at Gartner,  9 years' experience

Location:  CT USA  |  Language(s):  Bosnian, English, Serbo-Croatian

Roles and Responsibilities

Adnan Zijadic is a Gartner analyst, where he is a part of the Gartner Sales Technologies team within the Gartner for Sales Leaders product group. His research focuses on Sales Force Automation Platforms (SFA/CRM) technologies, evaluations, and strategy. Further core research areas include revenue intelligence platforms, sales analytics, from best practices on getting started with revenue intelligence platforms to improving existing sales analytics initiatives, as well, as, vendor selection for specific revenue intelligence platform needs. Additional core competencies include, getting started with a CRM and CX program, how to implement CX using Gartner's CX CORE research, getting started with intelligent coordination in CX, CRM technology assessments using SPEED, and how to build and align business capability models to technology reference models within CRM and CX to evolve into a cohesive customer technology platform (CTP)


Previous Experience

In his previous role at Gartner, Mr. Zijadic was a Research Content Specialist for the Enterprise Software Applications team. His responsibilities included assisting with operations and developing relationships with analysts and clients to facilitate the fulfillment of complex CRM inquiries.

Professional Background

  • JP Morgan Chase & Co., Relationship Banker, 3 years


  • B.A., Economics, Subconcentration in Mathematics, Hunter College
  • M.S, Applied Data Science, Fairfield University - In Progress