Analyst Profile

Terilyn Palanca

Terilyn Palanca

Sr Director Analyst

7 years at Gartner ,  37 years industry experience

Roles and Responsibilities

In her role as Research Director within the Infrastructure Software team at Gartner, Terilyn Palanca has the charter to look broadly across the information infrastructure software marketplace - big data, DBMS, data integration and data quality. Looking broadly allows Ms. Palanca to find fast-moving and disruptive trends that can impact multiple data- and information-management software markets, and identify market factors such as convergence, consolidation, growth, slowdowns, or changes in competitive landscapes due to emerging trends. Ms. Palanca's broad charter allows her to speak with enterprise buyers, data/information management product and service providers, and investors worldwide about topical data management issues and market movements. Lately, Ms. Palanca has been following information infrastructure software trends such as in-memory advances to support both analytic and transactional applications and processing, hybridization of NoSQL DBMSs into multi-model-capable engines, the growing impact of open-source DBMSs in the market, the rise of interest and investment in data quality, the increased interest and vendor support for Spark, and the continuing evolution and use of Hadoop as a locus for data analysis. Although Ms. Palanca is often looking at emerging technologies, many of the trends that she follows come from looking at disruptive forces affecting information infrastructure software markets. This role allows Ms. Palanca to help information infrastructure software vendors plan future investments that are aligned to the market direction, DBMS and Data Integration/Data Quality Tools buyers to understand how emerging trends can impact their information infrastructure programs or budgets, and investors understand global growth opportunities for data/information management software markets.


Previous Experience

Ms. Palanca has been focused throughout her career on data management, with experience ranging from working in IT as a DBA to selling, marketing, managing, and researching DBMS and data integration technology products at top-tier vendors and research organizations.

Professional Background

Giga Information Group, Research Director, 4 years
Oracle, Presales Manager, Product Manager, Director of Competitive Intelligence, 5 years
Sybase, Senior Director, Product Management and Strategic Marketing, 8 years


M.B.A., specialization in Information Systems Management, Rutgers University



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