Analyst Profile

Werner Goertz

Werner Goertz

Sr Director Analyst

6 years at Gartner ,  26 years industry experience
Santa Clara, CA USA

Roles and Responsibilities

Werner Goertz advises product marketers with disruptive and emerging technologies, across markets and roles: Artificial intelligence, Internet of Things, and new device categories such as robotics, AI-enabled smart speakers and autonomous vehicles. Mr. Goertz covers the evolution of the human-machine interface (HMI) and multimodal I/O technologies: voice/speech processing and recognition, facial recognition and eye tracking, biometrics, and motion/gesture control. Technology product managers benefit from his advice on how to develop ecosystems and revenue streams from service offerings and cloud business models. With a deep background in semiconductor processing and storage technologies, a strong business acumen, and a global mindset and international work experience, his advice is appreciated by global megavendors as well as SMB and startups.

Areas of Coverage

  • Mobile & Wireless


Previous Experience

At ARM, Mr. Goertz supported segment marketing efforts for ARM's embedded processor cores and peripherals as well as for segments including consumer, mass storage and networking. At LSI, he was responsible for marketing HDD and solid-state drive electronics in consumer and enterprise systems. Most recently, he led the product marketing efforts for a fabless startup in the space of Li-Ion battery-charge controller technology and power management ICs for consumer devices, specifically, smartphones. He is a contributor to the Extended Battery Life Working Group, managed by Intel, with a mission to identify battery safety, runtime and cycle-life optimization in consumer devices.

Professional Background

ARM, Segment Marketing Manager, 3 years
LSI, Marketing Principal, 3 years
Qnovo, Director of Product Marketing, 2 years


Bachelor's Degree, Dusseldorf University
Master of Business Administration, Haas School of Business, University of California, Berkeley



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