Analyst Profile

Kirsten Newbold-Knipp

Kirsten Newbold-Knipp

Research Director

3 years at Gartner ,  16 years industry experience

Roles and Responsibilities

Kirsten Newbold-Knipp analyzes digital marketing strategy, trends and practices, with an emphasis on content marketing, digital commerce, marketing technology and marketing management. Ms. Newbold-Knipp helps marketing leaders take advantage of new and proven digital tools and techniques to engage customers, grow revenue and transform their brands.

Areas of Coverage

  • Digital Workplace


Previous Experience

Previously, Ms. Newbold-Knipp practiced marketing for 12 years, including leadership roles at SaaS marketing and commerce software companies HubSpot and Bigcommerce. Before joining Gartner, she had progressive responsibility in all areas of marketing, with a strong foundation in product management and product marketing. In her most recent roles, she led a team of 20 marketers responsible for brand, PR and communications, content marketing, product marketing, campaigns, and creative. She has built many high-performing teams, crafted and streamlined processes, defined new product lines, and even changed pricing to lift revenue by more than 10%. Most of her experience is in high-tech and software companies.

Professional Background

Bigcommerce, VP Marketing, 2 years
HubSpot, Sr. Director, Product Evangelism, 3 years
Solarwinds, Sr. Director, Sales & Marketing, 1 year


B.S., Hotel and Business Administration, Cornell University
M.B.A., Seley Scholar, MIT Sloan