Managing Vice President
3 years at Gartner
11 years industry experience
Roles and Responsibilities
Christi Eubanks writes about how data is transforming marketing. Ms. Eubanks specializes in marketing data and analytics, with a focus on customer data management and modeling; web, social media and mobile analytics; data visualization; and advanced analytics. She helps clients link marketing efforts to business results and build data-driven marketing organizations.
Areas of Coverage
- Digital Marketing
Christi Eubanks's Recent Gartner Activity
How to Organize Your Marketing Analytics Team
Market Guide for Attribution and Marketing Mix Modeling
Should You Invest in a Social Command Center?
Before joining the Gartner team, Ms. Eubanks was head of global digital analytics at Mattel, where she helped build an analytics center of excellence (COE) and digital measurement framework. She was also a partner at Converseon, a consultancy specializing in social analytics, where she held positions in research and software product management.
Converseon, Director, 5 years
Mattel, Senior Manager, Global Digital Analytics, 3 years
B.A., Public Relations, Auburn University