Analyst Profile

Christi Eubanks

Christi Eubanks

Managing VP

2 years at Gartner ,  1 year industry experience

Roles and Responsibilities

Christi Eubanks writes about how data is transforming marketing. Ms. Eubanks specializes in marketing analytics, with a focus on web, social media and mobile analytics; tag management; data visualization; identity; customer analytics; digital marketing hubs and advanced analytics. She helps clients link marketing efforts to business results and build data-driven marketing organizations.

Areas of Coverage

  • Digital Marketing


Previous Experience

Before joining the Gartner team, Ms. Eubanks was head of global digital analytics at Mattel, where she helped build an analytics center of excellence (COE) and digital measurement framework. She was also a partner at Converseon, a consultancy specializing in listening and social analytics, where she held positions in research and software product management.

Professional Background

Converseon, Director, 5 years
Mattel, Senior Manager, Global Digital Analytics, 3 years


B.A., Public Relations, Auburn University