2 years at Gartner
17 years industry experience
Roles and Responsibilities
Ewan McIntyre is a Research Director covering marketing leadership and management. Mr. McIntyre is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance in a digitally led world. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.
Ewan McIntyre's Recent Gartner Activity
Social Marketing Primer for 2018
Mobile Marketing Primer for 2018
Use Advertising to Retain and Grow Your Existing Customers
How to Respond to Marketing Budget Trends
13 February 2018
On-Demand & Upcoming Webinars
Mr. McIntyre was previously Head of Digital for Philips in the U.K. and Ireland. Leading cross-sector digital marketers and online retail specialists, he was responsible for creating and driving the B2C and B2B digital strategy. Managing a significant budget and working with major agencies and colleagues from across the global Philips organization, he delivered a highly focused strategy that drove value across the customer decision journey, from initial brand awareness through to postacquisition.
Philips, Head of Digital, U.K. and Ireland, 4 years
The Sage Group, Digital Marketing Management, 11 years
B.A., Business Studies
Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing