Author Profile

Julian Poulter

Julian Poulter

VP Analyst

8 years at Gartner,  43 years' experience

Location:  United Kingdom  |  Language(s):  English

Roles and Responsibilities

Julian Poulter is a VP Analyst in the Product Marketer team providing a broad holistic view of the CRM market, the major CRM vendors and many go to market issues relevant to product marketers and tech CEOs. Mr. Poulter is based in the U.K. His main focus areas are: Sales and Marketing technologies, Demand Generation and Sales Effectiveness working primarily high tech clients. In addition he covers account based marketing (ABM). He works mainly with product marketers, CEOs, CMOs and sales leaders, on go-to-market issues and anything "sales."


Previous Experience

Mr. Poulter worked in front line sales and sales leadership roles for 25 years in enterprise software companies - mainly involved with business intelligence and CRM. In the past few years he was involved with digital marketing software, with heavy involvement with sales and marketing automation/lead management technologies, from the product management and sales enablement perspectives. He worked in a sales outsourcing services company as CEO, and set up a small software company providing marketing automation software.

Professional Background

  • LAMP-360 (CRM Marketing Automation Vendor), CEO, 4 years
  • NCR , Sales Director, 2 years
  • SAS Institute, Sales Director, 2 years


  • B.Sc., Physics with Computer Studies