Sr Director Analyst
5 years at Gartner
38 years industry experience
Roles and Responsibilities
Julian Poulter is a Senior Director Analyst in the Product Marketer team providing a broad holistic view of the CRM market, the major CRM vendors and many go to market issues relevant to product marketers and tech CEOs. Mr. Poulter is based in the U.K. His main focus areas are: Sales technologies, sales enablement and effectiveness working primarily high tech clients. In addition he covers customer success and account based marketing ( ABM). He works mainly with product marketers, CEOs and sales leaders, on go-to-market issues and anything "sales."
Julian Poulter's Recent Gartner Activity
Vendor Rating: Microsoft
Forecast Analysis: Enterprise Application Software, Worldwide
Market Opportunity Map: CRM Marketing and Sales, Worldwide
Mr. Poulter worked in front line sales and sales leadership roles for 25 years in enterprise software companies - mainly involved with business intelligence and CRM. In the past few years he was involved with digital marketing software, with heavy involvement with sales and marketing automation/lead management technologies, from the product management and sales enablement perspectives. He worked in a sales outsourcing services company as CEO, and set up a small software company providing marketing automation software.
LAMP-360 (Marketing Automation Vendor), CEO, 4 years
NCR , Sales Director, 2 years
SAS Institute, Sales Director, 2 years
B.Sc., Physics With Computer Studies