Analyst Profile

Melissa Davis

VP Analyst

5 years at Gartner , 29 years industry experience
CA USA

Roles and Responsibilities

Melissa Davis is a Vice President, Analyst. Ms. Davis advises clients on the use of customer analytics to improve the customer experience and deliver business value for digital commerce, marketing, sales and customer service business processes and across the customer journey. She covers customer analytics strategies, trends and technologies.

Melissa Davis's Recent Gartner Activity

Latest Research

Upcoming Gartner Events

Gartner Data & Analytics Summit
04 May 2021 - 06 May 2021

Background

Previous Experience

Previously, Ms. Davis was a brand CIO for a large outdoor apparel company where she launched a customer analytics strategy in addition to developing technology strategies aligned with business objectives. She has a background in customer analytics, digital, retail, customer relationship management (CRM), and enterprise resource planning (ERP) technologies. Ms. Davis has experience across several industries including airline, technology, telecommunications, and apparel and retail. Awards: 2018 Gartner Personal Leadership - Spirit of Generosity, IT Leaders & Tech Professionals (ITLTP) Practice

Professional Background

Lumen Technologies (formerly Qwest Communications), Web Channel Manager - E-Commerce, 2 years
SAP America, Practice Principal - CRM Competency Center, 5 years
VF Corporation, Director Business Technology and Brand CIO - The North Face, JanSport & lucy, 8 years

Education

B.S., Business Administration, University of Maryland, College Park
M.B.A., Information Systems, University of Colorado, Boulder

Languages

English

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11 November 2020
The Healthcare Supply Chain Top 25 for 2020 Gartner’s 12th annual Healthcare Supply Chain Top 25 has additional resonance in a year that revealed the strengths and shortcomings of healthcare supply chains. CSCOs can use the lessons from this research to build stronger supply chains, improve patient outcomes and control costs.
2 May 2019
Three Critical Factors in Building a Comprehensive Security Awareness Program Three key elements form the foundation of a successful awareness education program: knowledge of audiences, pervasive and continuous communication and interactive education on security tactics. Security and risk management leaders should use this research to implement a comprehensive program.

16 April 2021
Drive Quantifiable Value Through Digital Acceleration in Financial Services EDT: 11:00 a.m. | BST: 16:00
According to Gartner’s 2021 View from the Board of Directors survey, 83% of respondents consider digital technology initiatives their top strategic priority. This raises the bar for IT leaders in the Financial Services industry to better articulate and realize quantifiable value from their IT strategies, as there are huge differences between leading and lagging organizations. Value-focused CIOs from banks, for example, will generate twice as much digital revenue from their IT investments. This complimentary webinar looks at the current state of digital transformation in financial services, and reveals Gartner’s latest findings on why quantifiable value is becoming paramount for IT leaders.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.
19 April 2021
Use Total Cost of Ownership To Optimize Supply Chain Costs and Drive Savings EDT: 10:00 a.m. | BST: 15:00
Many supply chain leaders focus on achieving short-term savings through cost reduction targets. Gartner recommends using a total cost of ownership (TCO) model to focus instead on shared strategic goals. Making the shift toward TCO is hard, but not impossible, and it helps to optimize supply chain costs. This complimentary webinar looks at the benefits of TCO, and provides practical tips for moving beyond simple/unit price.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Analyst Profile

Melissa Davis

VP Analyst

Roles and Responsibilities

Melissa Davis's Recent Gartner Activity

Latest Research

Upcoming Gartner Events

Background

Previous Experience

Professional Background

Education

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

Effortless Experience Explained

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