Analyst Profile

Melissa Davis
VP Analyst
5 years at Gartner
,
29 years industry experience
CA USA
Roles and Responsibilities
Melissa Davis is a Vice President, Analyst. Ms. Davis advises clients on the use of customer analytics to improve the customer experience and deliver business value for digital commerce, marketing, sales and customer service business processes and across the customer journey. She covers customer analytics strategies, trends and technologies.
Melissa Davis's Recent Gartner Activity
Latest Research
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Gartner Data & Analytics Summit
04 May 2021 - 06 May 2021
Upcoming Gartner Events
Background
Previous Experience
Previously, Ms. Davis was a brand CIO for a large outdoor apparel company where she launched a customer analytics strategy in addition to developing technology strategies aligned with business objectives. She has a background in customer analytics, digital, retail, customer relationship management (CRM), and enterprise resource planning (ERP) technologies. Ms. Davis has experience across several industries including airline, technology, telecommunications, and apparel and retail. Awards: 2018 Gartner Personal Leadership - Spirit of Generosity, IT Leaders & Tech Professionals (ITLTP) Practice
Professional Background
Lumen Technologies (formerly Qwest Communications), Web Channel Manager - E-Commerce, 2 years
SAP America, Practice Principal - CRM Competency Center, 5 years
VF Corporation, Director Business Technology and Brand CIO - The North Face, JanSport & lucy, 8 years
Education
B.S., Business Administration, University of Maryland, College Park
M.B.A., Information Systems, University of Colorado, Boulder
Languages
English