Analyst Profile

Melissa Davis

Melissa Davis

Research Director

2 years at Gartner ,  26 years industry experience

Roles and Responsibilities

Melissa Davis is a Research Director. Ms. Davis advises clients on the use of customer analytics to make key business decisions that increase customer engagement and deliver value across digital commerce, marketing, sales and customer service business processes. She covers customer analytics applications, strategies and trends. Previously, Ms. Davis was a brand CIO for a large apparel company. She has a background in digital, retail, customer relationship management (CRM), advanced analytics, and enterprise resource planning (ERP) technologies. She also has a financial background that includes business case development, ROI and IRR analysis.


Previous Experience

In previous roles, Ms. Davis developed technology strategies aligned with business objectives across leading apparel, footwear and outdoor equipment lifestyle brands. She also led consumer advanced analytics strategies to capture structured and unstructured consumer insights data, provide predictive analytic capabilities, and deliver actionable insights across all consumer touchpoints. Ms. Davis also led CRM engagements for SAP and e-commerce deployments for multiple industries.

Professional Background

Centurylink (formerly Qwest Communications), Web Channel Manager - e-Commerce, 2 years
SAP America, Practice Principal - CRM Competency Center, 5 years
VF Corporation, Director Business Technology and Brand CIO - The North Face, JanSport & lucy, 8 years


B.S., Business Administration, University of Maryland, College Park
M.B.A., Information Systems, University of Colorado, Boulder