Analyst Profile
Melissa Davis
Sr Director Analyst
3 years at Gartner
,
27 years industry experience
CA USA
Roles and Responsibilities
Melissa Davis is a Research Director. Ms. Davis advises clients on the use of customer analytics to improve the customer experience and deliver business value across digital commerce, marketing, sales and customer service business processes. She covers customer analytics strategies, trends and technologies.
Melissa Davis's Recent Gartner Activity
Latest Research
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The 6 Styles of Analytics for Better Customer Experiences
18 April 2018
On-Demand & Upcoming Webinars
Background
Previous Experience
Previously, Ms. Davis was a brand CIO for a large outdoor apparel company where she launched a big data program focused on customer analytics in addition to developing technology strategies aligned with business objectives. She has a background in customer analytics, digital, retail, customer relationship management (CRM), and enterprise resource planning (ERP) technologies. Awards: 2018 Gartner Personal Leadership - Spirit of Generosity, IT Leaders & Tech Professionals (ITLTP) Practice
Professional Background
Centurylink (formerly Qwest Communications), Web Channel Manager - E-Commerce, 2 years
SAP America, Practice Principal - CRM Competency Center, 5 years
VF Corporation, Director Business Technology and Brand CIO - The North Face, JanSport & lucy, 8 years
Education
B.S., Business Administration, University of Maryland, College Park
M.B.A., Information Systems, University of Colorado, Boulder
Languages
English
