Analyst Profile

David Yockelson

David Yockelson

VP Analyst

27 years at Gartner ,  33 years industry experience
CA USA


Roles and Responsibilities

David Yockelson (Twitter: @YockelsonD) is a Research Vice President in the Product Marketing Practice team in the Technology and Service Provider Research organization. He provides research and advisory services on go-to-market strategies for technology providers, particularly focusing on elements of product marketing (buyer insight, launch communications, messaging and positioning, enablement), marketing/sales interaction, and corporate strategy. Additionally, with tech infusing virtually all products and services, Mr. Yockelson helps organizations navigate strategic product go-to-market challenges associated with the delivery of solutions that increasingly and necessarily leverage innovative and/or nascent technologies.

Background

Previous Experience

Mr. Yockelson has 30 years of high-technology strategy, technical and product marketing and research experience. He was a Research Director and led technology research services at Meta Group (acquired by Gartner in 2005). He held technical and product marketing leadership roles at both startup and F500 organizations, including Prodigy Services, Qumu IBM, and Vista Equity Partners, providing thought leadership, positioning, competitive intelligence, sales enablement, channel marketing, pricing and influencer/analyst relations strategy. His technology history includes enterprise and video content management, IoT, mobility, API management, business process and case management. He has also held senior positions in technology M&A as well as corporate strategy, both within investment banking and high-technology firms.

Professional Background

IBM, Senior Corporate Advisor and Program Director, Product Marketing, 7 years
Qumu, VP of Product Marketing, 2 years
Vista Equity Partners, Director, Product Marketing, 1 year

Education

B.S. in Computer Information Science, magna cum laude, Pace University

Languages

English

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