1 year at Gartner
30 years industry experience
Stamford, CT USA
Roles and Responsibilities
David Yockelson (Twitter: @YockelsonD) is a Research Vice President on the Tech Go-to-Market and Sales Strategies team in the Technology and Service Provider Research organization. He provides research and advisory services on go-to-market strategies for technology providers, particularly focusing on product marketing and strategy, corporate strategy and sales enablement. Additionally, as every organization takes on a tech persona, Mr. Yockelson helps these organizations navigate strategic product go-to-market challenges associated with their delivery of digital business solutions that necessarily leverage cloud, mobile, social, analytical and IoT technologies.
David Yockelson's Recent Gartner Activity
Tech Go-to-Market: How to Appeal to the Business-Focused Nature of the ABS Organization Through Its Enterprise Personality Profile
Tech Go-to-Market: How to Appeal to the Opportunistic Nature of the ABD Organization Through Its Enterprise Personality Profile
Tech Go-to-Market: Creating the Path From Features to Value
Mr. Yockelson has 30 years of high-technology strategy, technical and product marketing and research experience. He was a Research Director and led technology research services at Meta Group (acquired by Gartner in 2005). He held technical and product marketing leadership roles at both startup and F500 organizations, including Prodigy Services, Qumu and IBM, providing thought leadership, positioning, competitive intelligence, sales enablement, channel marketing, pricing and influencer/analyst relations strategy. His technology history includes enterprise and video content management, IoT, mobility, API management, business process and case management. He has also held senior positions in technology M&A as well as corporate strategy, both within investment banking and high-technology firms.
IBM, Senior Corporate Advisor and Program Director, Product Marketing, 7 years
Meta Group, EVP/Research Director and Head of Vendor Programs, 13 years
Qumu, VP of Product Marketing, 2 years
B.S. in Computer Information Science, Pace University, Magna Cum Laude