Analyst Profile

Noah Elkin

Noah Elkin

Research Director

2 years at Gartner ,  16 years industry experience
MA USA


Roles and Responsibilities

Noah Elkin focuses on digital marketing strategy and technology, including multichannel, mobile, email and account-based marketing and emerging marketing technologies and platforms. Mr. Elkin serves both B2C and B2B marketers, helping them assess and take advantage of key trends and put them to business use.

Background

Previous Experience

Before joining Gartner, Mr. Elkin served as Chief Product Officer at Industry Index and Executive Editor and Chief Evangelist at eMarketer. He led product strategy for the only verified ratings and reviews platform focused on digital media technologies, including product planning and design, definition of requirements based on incorporation of customer needs, implementation of new features and enhancements and management of product and engineering teams according to Agile development methodologies. He was responsible for development, distribution and promotion of proprietary vendor benchmark studies and the company's suite of syndicated and custom research reports. This comprised everything from understanding client and marketplace business challenges to programming complex surveys to telling compelling stories based on data to content marketing based on findings (see examples below). Mr. Elkin also developed market-specific strategies, pricing models, packaged offerings and associated collateral. He enabled sell-through of company products by promoting offerings and thought leadership at client roundtables, breakfast conferences and industry events and also served as primary company Evangelist and Voice of the Product.

Professional Background

Industry Index, Chief Product Officer, 1 year
Steak Digital, Managing Partner, 1 year
eMarketer, Executive Editor and Chief Evangelist, 11 years

Education

B.A., U.S. History (cum laude), Columbia University
Ph.D., Latin American History, Rutgers University (Recipient of J. William Fulbright U.S. Student Fellowship for Graduate Study and Research Abroad)

Languages

English
Italian
Portuguese
Spanish