Lizzy Foo Kune
Sr Director Analyst
3 years at Gartner
10 years industry experience
Roles and Responsibilities
Lizzy Foo Kune specializes in marketing data & analytics and advertising, focusing on customer data management, marketing dashboard technology and reporting processes, attribution modeling, programmatic advertising, and hiring and managing marketing analytics teams. Ms. Foo Kune helps clients demonstrate business value through marketing data analysis.
Lizzy Foo Kune's Recent Gartner Activity
When and How to Use Rule-Based Marketing Attribution Analysis
Critical Capabilities for Ad Tech
Predicts 2019: Marketing Seeks a New Equilibrium
Prior to joining Gartner, Ms. Foo Kune created and supervised the digital analytics and data science capability for a full-service digital agency in Minneapolis. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, tag management and analytics implementation and various approaches to analysis.
FRWD, Senior Analyst, 2 years
MIT Media Lab, Research Assistant, 2 years
Nina Hale, Supervisor, Analytics and Data Science, 3 years
AdFed, "32 Under 32" Advertising Professional (2013)
B.A., Wellesley College