Analyst Profile

Lizzy Foo Kune

Lizzy Foo Kune

Sr Director Analyst

3 years at Gartner ,  10 years industry experience

Roles and Responsibilities

Lizzy Foo Kune specializes in marketing data & analytics and advertising, focusing on customer data management, marketing dashboard technology and reporting processes, attribution modeling, programmatic advertising, and hiring and managing marketing analytics teams. Ms. Foo Kune helps clients demonstrate business value through marketing data analysis.

Lizzy Foo Kune's Recent Gartner Activity

Latest Research


Previous Experience

Prior to joining Gartner, Ms. Foo Kune created and supervised the digital analytics and data science capability for a full-service digital agency in Minneapolis. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, tag management and analytics implementation and various approaches to analysis.

Professional Background

FRWD, Senior Analyst, 2 years
MIT Media Lab, Research Assistant, 2 years
Nina Hale, Supervisor, Analytics and Data Science, 3 years

Industry Awards/Accolades

AdFed, "32 Under 32" Advertising Professional (2013)


B.A., Wellesley College



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