Analyst Profile

Melissa Hilbert

Melissa Hilbert

Sr Director Analyst

7 years at Gartner,  28 years industry experience

Location:  SC USA  | Language(s):  English

Roles and Responsibilities

Melissa Hilbert is a Senior Director at Gartner in the Application IT Leaders Group. Ms. Hilbert is responsible for the Revenue (formerly Sales) Enablement agenda within Digital Commerce and CRM Sales Technology which includes a market guide. The technology includes sales content, training and coaching. She covers the digital adoption platform market (DAP) enabling digital adoption of employee technology, which also includes a market guide. She has additional expertise in digital sales rooms. She contributes to research on Gartner's CORE CX model and digital twins of customers for b2b sales. She also covers SFA/CRM tools around adoption and usage and high-level strategy.


Previous Experience

Ms. Hilbert has more than 21 years of experience in the IT industry. Prior to joining Gartner, she served as the WW Director of Sales Enablement for sales and presales at IBM where she educated direct and indirect sellers and presales resources, guiding them with best practices for sales execution, industry knowledge and best practices. Prior to IBM, she worked as a Solutions Consultant and managed the presales process with several ICM vendors. She has directed the enablement efforts worldwide for sales, performance management for sales and tech sales including face-to-face, one-on-one and virtual training. Education imparted encompassed industry knowledge and best practices as well as a focus on sales execution.

Professional Background

  • Harte-Hanks, Presales and Engagement Manager, 11 years
  • IBM, Director, Worldwide Sales Enablement - Sales Performance Management, 4 years
  • Xactly Corporation, Sr. Solutions Consultant, SPM, 6 years


  • B.S., With Distinction, Marketing and Communications, Babson College

Industry Awards/Accolades

  • Inspiring Thought Leader of The Year 2020 - WalkMe Realize