Analyst Profile

Michael Maziarka

Michael Maziarka

Sr Director Analyst

3 years at Gartner ,  31 years industry experience
Boston, MA USA


Roles and Responsibilities

Mike Maziarka is a Research Director on the Tech Go-to-Market team in the Technology and Service Provider Research organization. Mr. Maziarka provides research and advisory services on go-to-market strategies for technology providers. He focuses on issues related to customer life cycle marketing effectiveness, messaging and customer experience with a particular focus on expanding relationships and retention. He is experienced in working with both SMB and large vendors.

Michael Maziarka's Recent Gartner Activity

Latest Research

Background

Previous Experience

Mr. Maziarka has over 25 years of experience in the social media, analytics, PR and communications, content management, and electronic publishing solution industries. During his career, he held product marketing, product management, corporate communications, analyst and consulting roles. He has worked for small through large companies including Cision, Visible Technologies, Cymfony, BEA Systems, InfoTrends, Xyvision, Frame Technology and Datalogics. Mr. Maziarka has chaired numerous conferences and held the Chair position on the Board of Directors for OASIS, the Organization for the Advancement of Structured Information Standards (formerly SGML Open). He was also active in the development of the CALS electronic publishing standards, and has participated in the J2008 and ANSI committee work.

Professional Background

Cision, Director, Product Marketing, 2 years
Cymfony, VP, Marketing and Client Services, 2 years
Visible Technologies, Sr. Director, Product Management, 2 years

Education

B.S., Computer Engineering, Iowa State University
M.B.A., DePaul University

Languages

English

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