Analyst Profile

Adrian Lee

Research Director

1 year at Gartner , 14 years industry experience
Singapore

Roles and Responsibilities

Adrian Lee focuses on providing advice and market guidance on the overall personal technology environment, encompassing devices, services, apps and ecosystems. Adrian brings a focus on B2C and B2B2C mobile applications in personal technologies and service provider markets. He advises brand, product marketing, sales leaders and other stakeholders on how to deploy digital advertising, branded content and e-commerce platforms to drive profitable revenue growth. He supports brand management teams on how to navigate disruptive innovation and tools to create best-of-breed user experiences.

Adrian Lee's Recent Gartner Activity

Latest Research

Background

Previous Experience

Mr. Lee has more than 14 years of high-technology marketing experience spanning mobile device, SaaS and e-commerce technology providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba Group backed e-commerce startup in Southeast Asia. He started his career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He brings extensive experience in brand management, mobile applications and digital co-marketing collaboration, especially for emerging markets. He has also led new market entry and expansion projects, fulfilling a range of product marketing, general management, content management and developer evangelist roles.

Professional Background

Lazada Group, VP, Regional Head of Brand Partnerships, 1 year
Nokia Sub-Sahara Africa, Head of Marketing, 9 years
Samsung Electronics, Pan-Africa, Strategic Marketing Manager, 2 years

Education

B.A., Second Upper Honors, Communication Studies, Nanyang Technological University

Languages

Chinese - Mandarin
English
French (conversational)

Become a Client

Call us now at:

+1-800-213-4848 Or

Free Research

Discover what 12,000
CIOs and Senior IT leaders
already know.

Free Access

29 August 2017
Applying Artificial Intelligence to Drive Business Transformation: A Gartner Trend Insight Report Artificial intelligence technologies are dauntingly complex, even to the experts. But CIOs and IT leaders don't need advanced degrees to assess AI's business potential or to start working with AI capabilities. This Gartner Trend Insight Report offers practical guidance on what steps to take.
11 August 2017
2017 Hype Cycles Highlight Enterprise and Ecosystem Digital Disruptions: A Gartner Trend Insight Report Leading CIOs are engaged across and outside their enterprises to create new business opportunities and improve operational effectiveness. Gartner's 2017 Hype Cycle special report focuses on the biggest trends influencing technology-enabled businesses.

25 Sep 2017
Cloud Computing Primer: Eliminate Confusion EDT: 10:00 a.m. | PDT: 7:00 a.m. | GMT: 14:00 Cloud computing, in its many forms, has become an integral part of IT. Yet, even after 10 years of cloud hype, confusion is still rampant. Learn the best practices that will help IT leaders, CIOs and IT professionals develop strategies that take full advantage of cloud as they shift to digital business.
26 Sep 2017
L'Impatto di Windows 10 sul Digital Workplace 10am CET | 9am GMT | 5am EDT Windows 10 introduce una serie di nuove funzionalità e impone cambiamenti significativi nei modelli di gestione dellend user computing. I leader IT impegnati nella pianificazione e realizzazione di programmi di digital workplace possono usare la migrazione a Windows 10 come unopportunità per promuovere un ambiente di lavoro più legato al cloud, user centrico e self-service.