Analyst Profile

Adrian Lee

Adrian Lee

Sr Director Analyst

2 years at Gartner ,  15 years industry experience

Roles and Responsibilities

Adrian Lee focuses on providing advice and market guidance on the overall personal technology environment, encompassing devices, services, apps and ecosystems. Mr. Lee brings a focus on B2C and B2B2C mobile applications in personal technologies and service provider markets. He advises brand, product marketing, sales leaders and other stakeholders on how to deploy conversational AI, digital advertising, branded content and e-commerce platforms to drive profitable revenue growth. He supports brand management teams on how to navigate disruptive innovation and tools to create best-of-breed user experiences.


Previous Experience

Mr. Lee has more than 15 years of high-technology marketing experience spanning mobile device, SaaS and e-commerce technology providers. Prior to joining Gartner, he was the Vice President and Head of Brand Partnerships at Lazada Group, an Alibaba Group backed e-commerce startup in Southeast Asia. Mr. Lee started his career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He brings extensive experience in brand management, mobile applications and digital co-marketing collaboration, especially for emerging markets. He has also led new market entry and expansion projects, fulfilling a range of product marketing, general management, content management and developer evangelist roles.

Professional Background

Lazada Group, VP, Regional Head of Brand Partnerships, 1 year
Nokia Sub-Sahara Africa, Head of Marketing, 9 years
Samsung Electronics, Pan-Africa, Strategic Marketing Manager, 2 years


B.A., Second Upper Honors, Communication Studies, Nanyang Technological University


Chinese - Mandarin
French (conversational)

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