Analyst Profile

Adrian Lee

Adrian Lee

Sr Director Analyst

3 years at Gartner ,  16 years industry experience
Singapore


Roles and Responsibilities

Adrian Lee focuses on providing go-to-market advice and market guidance on conversational platforms, apps and digital business ecosystems. Mr. Lee advises tech product management leaders and stakeholders on how to deploy natural language processing, product marketing and e-commerce platforms to drive profitable revenue growth. He supports product management teams throughout the entire life cycle on how to create best-of-breed user experiences.

Background

Previous Experience

Mr. Lee has more than 15 years of high-technology marketing experience spanning mobile device, SaaS and e-commerce technology providers. Prior to joining Gartner, he was the Vice President and Head of Brand Partnerships at Lazada Group, an Alibaba Group backed e-commerce startup in Southeast Asia. He started his career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He brings extensive experience in brand management, mobile applications and digital co-marketing collaboration, especially for emerging markets. He has also led new market entry and expansion projects, fulfilling a range of product marketing, general management, content management and developer evangelist roles.

Professional Background

Lazada Group, VP, Regional Head of Brand Partnerships, 1 year
Nokia Sub-Sahara Africa, Head of Marketing, 9 years
Samsung Electronics, Pan-Africa, Strategic Marketing Manager, 2 years

Education

B.A., Second Upper Honors, Communication Studies, Nanyang Technological University

Languages

Chinese - Mandarin
English
French (conversational)

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