Analyst Profile

Adrian Lee

Adrian Lee

VP Analyst

7 years at Gartner,  21 years industry experience

Location:  TX USA  | Language(s):  Chinese - Mandarin, English, French (conversational)

Roles and Responsibilities

Adrian has more than 19 years of technology marketing experience spanning mobile apps, smartphones, SaaS and ecommerce providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba Group owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and SME technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles. His role-based research dials into product management and marketing leaders to deploy best-in-class customer experience, product launches that achieve profitable revenue growth. He also supports product teams on how to navigate disruptive innovation and natural language technologies.

Background

Previous Experience

Mr. Lee has more than 15 years of high-technology marketing experience spanning mobile device, SaaS and e-commerce technology providers. Prior to joining Gartner, he was the Vice President and Head of Brand Partnerships at Lazada Group, an Alibaba Group backed e-commerce startup in Southeast Asia. He started his career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He brings extensive experience in brand management, mobile applications and digital co-marketing collaboration, especially for emerging markets. He has also led new market entry and expansion projects, fulfilling a range of product marketing, general management, content management and developer evangelist roles.

Professional Background

  • Lazada Group, VP, Regional Head of Brand Partnerships, 1 year
  • Nokia Sub-Sahara Africa, Head of Marketing, 9 years
  • Samsung Electronics, Pan-Africa, Strategic Marketing Manager, 2 years

Education

  • B.A., Second Upper Honors, Communication Studies, Nanyang Technological University

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