Analyst Profile

Brent Adamson

Brent Adamson

Distinguished VP, Advisory

18 years at Gartner ,  2 years industry experience
Arlington, VA USA

Roles and Responsibilities

Brent Adamson is a Distinguished Vice President, Advisory, serving heads of sales, customer service, and marketing. Mr. Adamson's work spans a wide range of commercial challenges, including customer buying behavior, sales performance, customer service operations, marketing excellence, commercial strategy, content marketing, customer/consumer experience and understanding, sales management, personalization, leadership and coaching, organizational productivity, and both in-person and digital customer engagement. He facilitates a wide range of executive-level discussions around the world, including global sales meetings, keynote presentations, board-level presentations, and hands-on best practice workshops. He is well known for his passion for productive disruption. He is a sought-after speaker and facilitator, with 30 years of experience as a professional researcher, teacher, and trainer. He is also the co-author of The Challenger Customer and the best-selling The Challenger Sale. In addition, he is a frequent contributor to the Harvard Business Review. He has also written for a wide range of business publications, including Forbes, Bloomberg Businessweek, and Selling Power.


Previous Experience

Mr. Brent Adamson worked with CEB as a researcher, author and advisor. He worked with Michigan State as a German and Linguistics Professor.

Professional Background

CEB, Principal Executive Advisor, 15 years
Michigan State University, Assistant Professor, 4 years

Industry Awards/Accolades

Best-selling author


B.A., University of Michigan
M.A., University of Texas
M.A., University of Texas
M.B.A, University of Michigan Ross School of Business
Ph.D., University of Texas



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