11 years at Gartner, 3 years' experience
Location: MD USA | Language(s): English
Roles and Responsibilities
Rick LaFond serves as an Analyst in Gartner's marketing and communication practice. In this role, Mr. LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry. Mr. LaFond's coverage areas include digital marketing strategy and execution, demand generation, content marketing, sales enablement, lead management, brand positioning and account-based marketing.
Prior to joining Gartner, Mr. LaFond was an Account Manager.
- CEB, Account Manager, 3 years
- Limelight Strategic Communications, Account Manager, 1 year
- B.A., Communication, University of Maryland College Park
RESEARCH BY THIS ANALYST More
20 September 2023Critical Capabilities for B2B Marketing Automation Platforms
20 September 2023Magic Quadrant for B2B Marketing Automation Platforms
27 July 2023Customer Acquisition and Growth Primer for 2023