11 years at Gartner, 3 years industry experience
Location: MD USA | Language(s): English
Roles and Responsibilities
Rick LaFond serves as an Analyst in Gartner's marketing and communication practice. In this role, Mr. LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry. Mr. LaFond's coverage areas include digital marketing strategy and execution, demand generation, content marketing, sales enablement, lead management, brand positioning and account-based marketing.
Prior to joining Gartner, Mr. LaFond was an Account Manager.
- CEB, Account Manager, 3 years
- Limelight Strategic Communications, Account Manager, 1 year
- B.A., Communication, University of Maryland College Park
Team / Peers
RESEARCH BY THIS ANALYST More
10 March 2023Maturity Model for B2B Demand Generation
02 February 2023Customer Acquisition and Growth Primer for 2023
30 December 2021Drive Effective Channel Marketing With Targeted Sales Enablement Content
- 22 May 2023 - 24 May 2023 Marketing Symposium/Xpo
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