Author Profile

Rick LaFond

Rick LaFond

Director Analyst

11 years at Gartner,  3 years' experience

Location:  MD USA  |  Language(s):  English

Roles and Responsibilities

Rick LaFond serves as an Analyst in Gartner's marketing and communication practice. In this role, Mr. LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry. Mr. LaFond's coverage areas include digital marketing strategy and execution, demand generation, content marketing, sales enablement, lead management, brand positioning and account-based marketing.

Background

Previous Experience

Prior to joining Gartner, Mr. LaFond was an Account Manager.

Professional Background

  • CEB, Account Manager, 3 years
  • Limelight Strategic Communications, Account Manager, 1 year

Education

  • B.A., Communication, University of Maryland College Park

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