Practice Vice President
20 years at Gartner
26 years industry experience
Roles and Responsibilities
Scott Nelson is a Managing Vice President in Gartner Research. He is responsible for managing research in the area of customer-related research, including CRM and customer experience management. His particular research examines the effect on vision and strategy that results from focusing on the customer. His broader team looks at areas such as the role of social media in relating to customers, e-commerce, sales strategies, IT's support of marketing strategies and customer service strategies.
Areas of Coverage
- Customer Relationship Management
Scott Nelson's Recent Gartner Activity
Prior to joining Gartner, Mr. Nelson was the Vice President of strategic marketing services for Prime Response, a marketing automation vendor. Before that, he spent 14 years in financial services marketing and research.
Household International/HSBC, Vice President, Market Research, 4 years
Old Kent Financial/Fifth Third National Bank, Vice President, Research and Strategic Planning, 4 years
Prime Response/Chordiant, SVP Strategic Marketing, 1 year
Named one of the 25 most influential people in CRM for 2007, and one of the four most influential analysts in the CRM industry, by the Beagle Research Group
Named to CRM Magazine list of 20 most influential people in CRM, 2002
B.A., Business Administration, University of Wisconsin at Madison
M.B.A., University of Chicago