Analyst Profile

Scott Nelson

Scott Nelson

Practice Vice President

22 years at Gartner ,  28 years industry experience

Roles and Responsibilities

Scott Nelson is a Practice Vice President in Gartner Research. He is responsible for managing research in the area of customer-related technologies and strategies, including CRM and customer experience management. His particular research examines the effect on vision and strategy that results from focusing on the customer. His broader team looks at areas such as the role of social media in relating to customers, e-commerce, sales strategies, IT's support of marketing strategies and customer service strategies.


Previous Experience

Prior to joining Gartner, Mr. Nelson was the Vice President of strategic marketing services for Prime Response, a marketing automation vendor. Before that, he spent 14 years in financial services marketing and research.

Professional Background

Household International/HSBC, Vice President, Market Research, 4 years
Old Kent Financial/Fifth Third National Bank, Vice President, Research and Strategic Planning, 4 years
Prime Response/Chordiant, SVP Strategic Marketing, 1 year

Industry Awards/Accolades

Named one of the 25 most influential people in CRM for 2007, and one of the four most influential analysts in the CRM industry, by the Beagle Research Group
Named to CRM Magazine list of 20 most influential people in CRM, 2002


B.A., Business Administration, University of Wisconsin at Madison
M.B.A., University of Chicago



Call +1 855-515-4486 or contact us

to become a Gartner client.