Principal, Quantitative Analytics and Da
5 years at Gartner
-1 years industry experience
New York, NY USA
Roles and Responsibilities
Adriel Tey is a data analyst on the Quantitative Analytics & Data Science team. His research area covers advertising and marketing technologies, and is focused on building insights and recommendations that help companies achieve marketing objectives.
Adriel Tey's Recent Gartner Activity
Critical Capabilities for Ad Tech
Magic Quadrant for Ad Tech
Data Interpreters: The Key to Marketing Organizational Impact
Previously, Adriel was researcher on Gartner's Digital Performance Benchmarks team, publishing research in digital commerce and advertising.
BA in Philosophy, Politics & Economics (Development Economics), University of Pennsylvania