Analyst Profile

Adriel Tey

Principal, Quantitative Analytics and Da

6 years at Gartner ,
New York, NY USA

Roles and Responsibilities

Adriel Tey is a data analyst on the Quantitative Analytics & Data Science team. His research area covers advertising and marketing technologies, and is focused on building insights and recommendations that help companies achieve marketing objectives.

Adriel Tey's Recent Gartner Activity

Latest Research

Choose Your Google Analytics 4 Path Now
10-Jun-2022
The Social Media Content Marketing Playbook
28-Mar-2022
Critical Capabilities for Ad Tech
25-Oct-2021

Background

Previous Experience

Previously, Adriel was researcher on Gartner's Digital Performance Benchmarks team, publishing research in digital commerce and advertising.

Education

BA in Philosophy, Politics & Economics (Development Economics), University of Pennsylvania

Languages

English

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15 August 2022
Do Corporate Social Justice Initiatives Drive Customer Acquisition? EDT: 10:00 a.m. | BST: 15:00
We have been told we are entering a world of corporate social justice where brands must take stands to meet customer expectations. However, a special Gartner research project found that many social justice initiatives are as likely to drive boycotts as "buycotts." This complimentary marketing webinar explores the risks, opportunities and activities that help marketing leaders steer their brands through contentious issues in difficult times.
16 August 2022
Maximize the Benefits of Data Fabric in Your Organisation Register now for this webinar: EDT: 9:00 a.m. | BST: 14:00
The data-and-analytics market continues to be in new terminology that seems to mean something different to each person. When it comes to data fabric, the claims and counterclaims seem equally prolific. One of the most important aspects of data fabric’s current version is that it has evolved from and leverages everything that has come before it, from familiar tools and platforms to subject-matter-expert-driven solutions like data mesh. Join this complimentary data & analytics webinar to get the clear definition of data fabric, and more importantly, the steps you can use to take to maximize the benefits of data fabric.

Analyst Profile

Adriel Tey

Principal, Quantitative Analytics and Da

Roles and Responsibilities

Adriel Tey's Recent Gartner Activity

Latest Research

Background

Previous Experience

Education

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

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To the Point: Lifting the Fog Around AI and Advanced Analytics in Healthcare

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