6 years at Gartner, 18 years industry experience
Location: CO USA | Language(s): English
Roles and Responsibilities
Christy Uher Ferguson is a Vice President, Analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on managing and improving team performance. Her areas of focus include the hiring and retaining talent, marketing's influence on business outcomes and building Centers of Excellence, in addition to marketing event strategies. She also covers ABM and event technology platforms.
Ms. Ferguson has more than 24 years of B2B marketing experience, including 12 years of high-technology marketing experience for enterprise software and service vendors in marketing leadership positions at Pearson Education (education technology group), Teradata/Aprimo, SDL and ASG Technologies. She began her career on the agency side of the business developing strategic marketing plans for B2B clients. In her most recent role, at ASG Technologies, she built and launched the company's visual identity, content marketing and demand generation initiatives, including infrastructure to support sales and marketing alignment.
- ASG Technologies, Vice President, Marketing, 2 years
- Aprimo/Teradata, Director, Communications & Content Strategy, 4 years
- SDL, Vice President, Marketing, 1 year
- B.S., Marketing, West Chester University
RESEARCH BY THIS ANALYST More
09 January 2023Use ABM Platforms to Improve Program Performance
04 January 2023Top Trends for Tech Providers for 2023
20 December 2022Top Tech Provider Trend for 2023: Utilizing Metaverse Technologies for Marketing and CX