Analyst Profile
Christy Ferguson
VP Analyst
5 years at Gartner
,
16 years industry experience
CO USA
Roles and Responsibilities
Christy Uher Ferguson is a Vice President, Analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on managing and improving team performance. Her areas of focus include the hiring and retaining talent, marketing's influence on business outcomes and building Centers of Excellence, in addition to marketing event strategies. She also covers ABM and event technology platforms.
Christy Ferguson's Recent Gartner Activity
Latest Research
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Customer Situations and Behaviors Drive Market Success (AEST)
13 April 2021 -
The Gartner Magic Quadrant for ABM Platforms
15 March 2022 -
Tech Growth and Innovation Preview: Customer Centricity is the Key to Growth
20 May 2022
On-Demand & Upcoming Webinars
Background
Previous Experience
Ms. Ferguson has more than 24 years of B2B marketing experience, including 12 years of high-technology marketing experience for enterprise software and service vendors in marketing leadership positions at Pearson Education (education technology group), Teradata/Aprimo, SDL and ASG Technologies. She began her career on the agency side of the business developing strategic marketing plans for B2B clients. In her most recent role, at ASG Technologies, she built and launched the company's visual identity, content marketing and demand generation initiatives, including infrastructure to support sales and marketing alignment.
Professional Background
ASG Technologies, Vice President, Marketing, 2 years
Aprimo/Teradata, Director, Communications & Content Strategy, 4 years
SDL, Vice President, Marketing, 1 year
Education
B.S., Marketing, West Chester University
Languages
English
