Analyst Profile
Christy Ferguson
VP Analyst
4 years at Gartner
,
15 years industry experience
CO USA
Roles and Responsibilities
Christy Uher Ferguson is a Vice President, Analyst on the Technology and Service Provider Product Marketer team at Gartner, where she advises clients on improving their account based marketing and demand generation efforts. Her areas of focus include the marketing mix: content, calls-to-action and marketing channels, including events.
Christy Ferguson's Recent Gartner Activity
Latest Research
-
Panel Discussion: Produce Compelling Virtual and Hybrid Events That Inspire Attendees
10 August 2020 -
Customer Situations and Behaviors Drive Market Success (AEST)
13 April 2021
On-Demand & Upcoming Webinars
-
Gartner Tech Growth & Innovation Conference
20 July 2021 - 21 July 2021
Upcoming Gartner Events
Background
Previous Experience
Ms. Ferguson has more than 24 years of B2B marketing experience, including 12 years of high-technology marketing experience for enterprise software and service vendors in marketing leadership positions at Pearson Education (education technology group), Teradata/Aprimo, SDL and ASG Technologies. She began her career on the agency side of the business developing strategic marketing plans for B2B clients. In her most recent role, at ASG Technologies, she built and launched the company's visual identity, content marketing and demand generation initiatives, including infrastructure to support sales and marketing alignment.
Professional Background
ASG Technologies, Vice President, Marketing, 2 years
Aprimo/Teradata, Director, Communications & Content Strategy, 4 years
SDL, Vice President, Marketing, 1 year
Education
B.S., Marketing, West Chester University
Languages
English
