Distinguished VP Analyst
6 years at Gartner, 18 years industry experience
Location: CO USA | Language(s): English
Roles and Responsibilities
Christy Uher Ferguson is a Vice President, Distinguished Analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on managing and improving team performance. Her areas of focus include hiring and retaining talent, marketing's influence on business outcomes and marketing organizational design, with a focus on building Centers of Excellence. She also covers marketing event strategies and ABM and event technology platforms.
Ms. Ferguson has more than 24 years of B2B marketing experience, including 12 years of high-technology marketing experience for enterprise software and service vendors in marketing leadership positions at Pearson Education (education technology group), Teradata/Aprimo, SDL and ASG Technologies. She began her career on the agency side of the business developing strategic marketing plans and brand strategies for B2B clients. After transitioning to the tech provider side, she built and led high performing marketing teams. Her global enterprise marketing accomplishments include leading marketing organizations across all key functions: brand management, marketing strategy, demand generation and field marketing teams, that have driven growth and increased corporate marketing productivity and efficiency while building trusted partnerships with executive leadership. In her most recent role, at ASG Technologies, she transformed the marketing organization and built the company's marketing visual identity, content marketing and demand generation initiatives, including infrastructure to support sales and marketing alignment.
- ASG Technologies, Vice President, Marketing, 2 years
- Aprimo/Teradata, Director, Communications & Content Strategy, 4 years
- SDL, Vice President, Marketing, 1 year
- B.S., Marketing, West Chester University
Team / Peers
RESEARCH BY THIS ANALYST More
05 June 2023Market Guide for Event Technology Platforms
31 May 2023Technology Trend Card Collection
25 May 2023Data Interactive: Technology Marketing Budget Benchmarks
- 14 June 2023 - 15 June 2023 Tech Growth & Innovation Conference
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