Previous Experience

Ms. Ferguson has more than 24 years of B2B marketing experience, including 12 years of high-technology marketing experience for enterprise software and service vendors in marketing leadership positions at Pearson Education (education technology group), Teradata/Aprimo, SDL and ASG Technologies. She began her career on the agency side of the business developing strategic marketing plans and brand strategies for B2B clients. After transitioning to the tech provider side, she built and led high performing marketing teams. Her global enterprise marketing accomplishments include leading marketing organizations across all key functions: brand management, marketing strategy, demand generation and field marketing teams, that have driven growth and increased corporate marketing productivity and efficiency while building trusted partnerships with executive leadership. In her most recent role, at ASG Technologies, she transformed the marketing organization and built the company's marketing visual identity, content marketing and demand generation initiatives, including infrastructure to support sales and marketing alignment.

Professional Background

• ASG Technologies, Vice President, Marketing, 2 years
• Aprimo/Teradata, Director, Communications & Content Strategy, 4 years
• SDL, Vice President, Marketing, 1 year

Education

• B.S., Marketing, West Chester University