Analyst Profile

James Meyers

James Meyers

Sr Principal Analyst

2 years at Gartner ,  9 years industry experience
NC USA


Roles and Responsibilities

James Meyers specializes in marketing analytics and data management, enabling marketing through data strategy, solution design and analytics strategy. Areas of focus include machine learning, single customer view platforms (including CDPs), testing and optimization, marketing attribution and campaign measurement. Mr. Meyers helps clients transform marketing ideas into data-driven strategies.

James Meyers's Recent Gartner Activity

Latest Research

Background

Previous Experience

Prior to joining the Gartner team, Mr. Meyers helped build the digital data science team at Lowe's Home Improvement, supporting personalization, e-commerce, multichannel marketing and site search. He was also a Data Engineer at Lowe's, constructing single customer view platforms (including a CDP) for operational and analytic applications.

Professional Background

Avis Budget Group, Associate Manager - Northeast Pricing & Fleet Optimization, 4 years
Lowe's Home Improvement, Data Engineer; Sr. Manager - Data Science - Lowe's Digital, 6 years
Lowe's Home Improvement, Sr. Director - Product Management - Site Search & Information Architecture, 2 years

Education

B.A., Economics, Tufts University

Languages

English

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