Author Profile

John Santoro

John Santoro

Sr Director Analyst

6 years at Gartner,  34 years' experience

Location:  FL USA  |  Language(s):  English

Roles and Responsibilities

John Santoro is a Senior Director Analyst in Gartner's Product Management research practice. He helps technology and service provider product managers with marketplace and ecosystem strategy, product pricing, productizing data, and transitioning to SaaS solutions. He advises clients on the implementation and productization of APIs, including API pricing and API management. He also works with buyers of technology on these topics.


Previous Experience

Prior to joining Gartner, at IBM Mr. Santoro coded, tested, and deployed applications in order to compare IBM's Cloud and Middleware solutions to competitors such as Red Hat, Oracle, Mulesoft, and Amazon. Prior to IBM, he served as the Product Manager, Chief Architect, and developer of a small startup that was acquired by IBM in 1999. Prior to that, he worked as an IT consultant, primarily focused on transaction processing for financial services clients.

Professional Background

  • Andersen Consulting, Senior Consultant, 2 years
  • IBM, Senior Competitive Solutions Architect, 18 years
  • Planetworks/Tangent International, Chief Architect, Consultant, 7 years


  • B.S., Massachusetts Institute of Technology
  • Eta Kappa Nu (Electrical Engineering Honor Society)