Roles and Responsibilities

Alan Antin is a Senior Research Director on the Technology and Service Provider (TSP) Product Marketer team. He provides go-to-market advice to help clients improve their marketing effectiveness with an emphasis on positioning, messaging and demand generation strategy. Alan has more than 20 years of high-technology marketing and product management experience. He held senior marketing leadership positions at Polar and Coty, and led the marketing function for a number of technology startups. As the head of marketing he has led positioning and messaging, demand generation (field marketing, events and digital), content development, partner marketing, sales enablement, customer education and eCommerce development.