6 years at Gartner, 24 years industry experience
Location: NY USA | Language(s): English
Roles and Responsibilities
Alan Antin is a Senior Research Director on the Technology and Service Provider (TSP) Product Marketer team. He provides go-to-market advice to help clients improve their marketing effectiveness with an emphasis on positioning, messaging and demand generation strategy. Alan has more than 20 years of high-technology marketing and product management experience. He held senior marketing leadership positions at Polar and Coty, and led the marketing function for a number of technology startups. As the head of marketing he has led positioning and messaging, demand generation (field marketing, events and digital), content development, partner marketing, sales enablement, customer education and eCommerce development.
Alan has served in various marketing roles for leading brand franchises at Unilever, Reckitt & Benckiser, and Polar. As VP Marketing for Polar, he managed wearable product marketing programs in retail channels throughout the Americas region and managed demand generation and customer success solutions for B2B customers in healthcare, education, fitness, and team sports markets.
- DataKey Consulting, Senior Consultant, 2 years
- Nuvita, VP Marketing, 5 years
- Polar Electro, VP Marketing, 3 years
- B.A., History, Brandeis University
- M.S.I.A., Marketing, Carnegie Mellon University
RESEARCH BY THIS ANALYST More
02 February 2023Go-to-Market Strategy Primer for 2023
02 February 2023Messaging and Differentiation Primer for 2023
09 December 2022Quick Answer: Critical Competencies for Demand Generation COEs