Analyst Profile
Alan Antin
Sr Director Analyst
4 years at Gartner
,
21 years industry experience
NY USA
Roles and Responsibilities
Alan Antin is a Senior Research Director on the Technology and Service Provider (TSP) Product Marketer team. He provides go-to-market advice to help clients improve their marketing effectiveness with an emphasis on positioning, messaging and demand generation strategy. Alan has more than 20 years of high-technology marketing and product management experience. He held senior marketing leadership positions at Polar and Coty, and led the marketing function for a number of technology startups. As the head of marketing he has led positioning and messaging, demand generation (field marketing, events and digital), content development, partner marketing, sales enablement, customer education and eCommerce development.
Alan Antin's Recent Gartner Activity
Latest Research
-
Top of the Funnel Content Strategies That Engage Buyers
25 January 2021 -
Optimize Demand Generation Marketing Mix for Tech & Service Providers
27 October 2021
On-Demand & Upcoming Webinars
Background
Previous Experience
Alan has served in various marketing roles for leading brand franchises at Unilever, Reckitt & Benckiser, and Polar. As VP Marketing for Polar, he managed wearable product marketing programs in retail channels throughout the Americas region and managed demand generation and customer success solutions for B2B customers in healthcare, education, fitness, and team sports markets.
Professional Background
DataKey Consulting, Senior Consultant, 2 years
Nuvita, VP Marketing, 5 years
Polar Electro, VP Marketing, 3 years
Education
B.A., History, Brandeis University
M.S.I.A., Marketing, Carnegie Mellon University
Languages
English
