Analyst Profile

Carrie Cowan

Carrie Cowan

Sr Director, Advisory

5 years at Gartner,  24 years industry experience

Location:  WA USA  | Language(s):  English

Roles and Responsibilities

Carrie Cowan is a Senior Director, Analyst in the Gartner for Tech & Service provider practice. Ms. Cowan provides advisory guidance and research to CEOs and product marketers of start-up and mid-size tech companies. Her areas of expertise span across essential steps of Go-to-Market strategy, including messaging, marketing communications and product launch strategies, as well as product marketing processes, modern lead/demand generation approaches and effective partner enablement practices


Previous Experience

Ms. Cowan has a strong track record in leading hardware and software products into B2C and B2B markets. She has successfully orchestrated hundreds of new product launches in both emerging categories and mature markets. Her 20+ years of experience includes global marketing and product leadership roles at well-known personal tech brands including Toshiba (PC & Mobility devices), Magellan (Automotive Tech), Nvidia (Graphics Tech) and Microsoft. She has also led branding, demand generation, partner and portfolio marketing initiatives for the mobile gaming and app business units of Electronic Arts and Sega Entertainment and has been involved with early stage start-ups in funding and execution phases. She is based in Southern California.

Professional Background

  • Electronic Arts , Senior Global Brand Manager, EA Mobile , 3 years
  • NVIDIA Corp. , Senior Manager, Alliance Marketing & Marketing Communications, 5 years
  • Toshiba America , Product Marketing Leader, Digital Devices , 7 years


  • B.S., Marketing, California State Polytechnic University, Pomona