18 years at Gartner
27 years industry experience
Santa Clara, CA USA
Roles and Responsibilities
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Mike McGuire's Recent Gartner Activity
Mature Your Mobile Marketing to Deliver Business Value
Maturity Model for Mobile Marketing
Mobile Marketing Primer for 2018
Previously, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
GRiD Systems, Senior PR Writer, 2 years
Geoworks, Manager - PR/Analyst Relations, 1 year
Small Systems Design (later ThinkOutside), VP - Marketing, 1 year
B.A., Journalism, San Jose State University