Analyst Profile

Tia Smart

Tia Smart

Principal Analyst

5 years at Gartner,  5 years industry experience

Location:  NY USA  | Language(s):  English

Roles and Responsibilities

Tia Smart is a Principal Analyst with Gartner's Marketing & Communications research group. Her focus is primarily helping marketing leaders understand their marketing technology (martech) ecosystems and emerging trends in this space. She advises clients on how to evaluate their martech stacks and how to maximize ROI on their technology investments.


Previous Experience

Prior to joining Gartner, Ms. Smart worked in sales for several retailers and was a Principal within Gartner's Research Engagement Services (RES) department.

Professional Background

  • Best Buy, Apple Lead, Mobile Consultant , 3 years
  • Gartner, Prinicipal, Research Engagement Services, 3 years


  • B.A., Political Science, University of Florida
  • M.A., Political Science - Public Affairs, University of Florida