Assoc Principal Analyst
4 years at Gartner, 3 years industry experience
Location: NY USA | Language(s): English
Roles and Responsibilities
Tia Smart is an Associate Principal Analyst with Gartner's Marketing & Communications research group. Her focus is primarily helping marketing leaders understand their marketing technology (martech) ecosystems and emerging trends in this space. She advises clients on how to evaluate their martech stacks and how to maximize ROI on their technology investments.
Prior to joining Gartner, Ms. Smart worked in sales for several retailers and completed numerous internships with city governments.
- Best Buy, Apple Lead, Mobile Consultant , 3 years
- Gartner, Prinicipal, Research Engagement Services, 3 years
- B.A., Political Science, University of Florida
- M.A., Political Science - Public Affairs, University of Florida
RESEARCH BY THIS ANALYST More
26 September 2022Market Guide for Consent and Preference Management for Marketers
18 July 2022Critical Capabilities for Multichannel Marketing Hubs
18 July 2022Magic Quadrant for Multichannel Marketing Hubs